The Quick Guide to LinkedIn Marketing Strategy: 9 Best Practices
A complete look at the best types of updates on LinkedIn, the best timing and frequency, and how to create a powerful LinkedIn marketing strategy.
What is a LinkedIn Showcase Page?
A LinkedIn Showcase Page is a sub-page to your main LinkedIn Page, created by businesses to showcase their varying departments, campaigns, audiences, or sub-brands. It’s a great way for businesses to spotlight their individual brands, products, or even to market to a specific audience. You can find your Showcase Pages listed under ‘Affiliated Pages’ on your main LinkedIn Page.
As an example, Atlassian is a Saas company that has multiple products, such as Confluence, Trello, Jira, and many more. On LinkedIn, you’ll see that they’ve created a Showcase Page for each of those products.
Another example is by Spotify, where they have created a Showcase Page to market to different audiences, such as musicians, advertisers, and aspiring female artists.
Why should I create a LinkedIn Showcase Page?
If you are selling multiple products, have a few different sub-brands, or are trying to appeal to multiple markets or audiences, then creating a LinkedIn Showcase Page would be the best solution to simplify your messaging and be more specific with your content.
Some businesses also use LinkedIn Showcase Pages as a customized page to showcase a marketing campaign or event, as a help center, or as a medium for connecting with online communities.
How do I create a LinkedIn Showcase Page?
Here's a step-by-step guide on how to create a LinkedIn Showcase Page:
- Log in to LinkedIn and navigate to your company's page. To create a Showcase Page, you must have admin rights to your company's LinkedIn Page.
- Click on "Admin Tools" in the dropdown menu at the top right of your company's page then select "Create a Showcase Page".
- Fill in your company details by choosing a name for your Showcase Page, the page URL, and your company’s industry, size, and type.
- Add a logo and cover image that accurately represent your brand.
- Write a compelling description that describes the purpose of the Showcase Page.
- Tap the “Create” button when you’re ready to make your Page live.
Schedule your LinkedIn Showcase Page posts in advance with Buffer
LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. Schedule your posts in advance, reach your followers, and find new fans with Buffer’s free LinkedIn scheduler.
Get started with our free plan or try out our advanced features with our 14-day free trial!
Resources
How to Create and Schedule LinkedIn Carousel Posts to Maximize Engagement + Reach
LinkedIn document carousels are among the best ways to capture your audience's attention. Follow this guide to create scroll-stopping carousels.
How to Use LinkedIn for Business in 2024: The Ultimate Guide to LinkedIn Company Pages
Your company’s LinkedIn page is the place where your target audience gets to know your brand digitally. In this guide, I’ll share everything you need to know about creating and using them effectively.