What is a LinkedIn Showcase Page?
A LinkedIn Showcase Page is a sub-page to your main LinkedIn Page, created by businesses to showcase their varying departments, campaigns, audiences, or sub-brands. It’s a great way for businesses to spotlight their individual brands, products, or even to market to a specific audience. You can find your Showcase Pages listed under ‘Affiliated Pages’ on your main LinkedIn Page.
As an example, Atlassian is a Saas company that has multiple products, such as Confluence, Trello, Jira, and many more. On LinkedIn, you’ll see that they’ve created a Showcase Page for each of those products.
Another example is by Spotify, where they have created a Showcase Page to market to different audiences, such as musicians, advertisers, and aspiring female artists.
Why should I create a LinkedIn Showcase Page?
If you are selling multiple products, have a few different sub-brands, or are trying to appeal to multiple markets or audiences, then creating a LinkedIn Showcase Page would be the best solution to simplify your messaging and be more specific with your content.
Some businesses also use LinkedIn Showcase Pages as a customized page to showcase a marketing campaign or event, as a help center, or as a medium for connecting with online communities.
How do I create a LinkedIn Showcase Page?
Here's a step-by-step guide on how to create a LinkedIn Showcase Page:
- Log in to LinkedIn and navigate to your company's page. To create a Showcase Page, you must have admin rights to your company's LinkedIn Page.
- Click on "Admin Tools" in the dropdown menu at the top right of your company's page then select "Create a Showcase Page".
- Fill in your company details by choosing a name for your Showcase Page, the page URL, and your company’s industry, size, and type.
- Add a logo and cover image that accurately represent your brand.
- Write a compelling description that describes the purpose of the Showcase Page.
- Tap the “Create” button when you’re ready to make your Page live.
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