What are LinkedIn Articles?

LinkedIn Articles are long-form content pieces you can publish directly on LinkedIn, helping you establish thought leadership, share insights, and engage with your professional network. Unlike regular LinkedIn posts, which are typically shorter and quicker to consume, LinkedIn Articles offer space for more in-depth content, letting you dive deep into specific topics or trends in your industry. Think of them as your own mini blog within LinkedIn, where you can showcase expertise, share valuable insights, and connect with your audience on a more meaningful level.

How do you post articles on LinkedIn?

Publishing an article on LinkedIn is straightforward. Simply head to your LinkedIn homepage, click on "Write an Article," and you'll be taken to an editor where you can add a headline, body text, images, and even links. Once published, your article will appear in your profile under the ‘Activity’ section and be shared with your connections and followers.

Why should you write LinkedIn Articles?

LinkedIn Articles offer more space than typical posts for you to communicate your knowledge. These long-form posts can be picked up by LinkedIn's algorithm, giving them a higher chance to reach a broader audience, including appearing in Google search results. For professionals looking to build authority in their field, LinkedIn Articles can help boost visibility and demonstrate your expertise.

How can LinkedIn Articles help your SEO?

LinkedIn Articles are often indexed by search engines, meaning that if you use the right keywords, your article could show up on Google when people search for relevant topics. This gives your content more reach outside of LinkedIn itself, enhancing your SEO and driving more traffic to your LinkedIn profile or other linked platforms.