What does CFBR mean?

CFBR stands for "Comment for Better Reach," a social media strategy you’ll commonly spot on LinkedIn and Facebook. It’s a smart tactic where creators or brands encourage followers to leave comments, hinting that doing so will boost the post’s visibility — all thanks to social media algorithms. LinkedIn’s blog post on LinkedIn profile tips can provide further insight into how the platform’s algorithm rewards active engagement and how you can optimize your content for better reach.

You’ll typically see CFBR on posts that ask a question or spark a conversation, gently nudging followers to join in to drive engagement, which in turn, helps the content reach a broader audience and strengthen connections.

How does CFBR work?

CFBR works by subtly reminding your followers that engaging with your post — specifically through comments — will help it show up in more feeds. On platforms like LinkedIn, where visibility can make or break a post’s success, this tactic is especially handy for boosting reach within professional circles. It's a simple but effective way to gain traction and make sure your content doesn’t get buried in the feed.