Twitter Marketing
In this guide, I’ll share data-backed tips on how often you should post on the most popular social media platforms.

All the latest details about X's algorithm, plus solid, reliable principles that help creators and brands successfully build an audience.

Everything you need to know about shadowbans on Facebook, Instagram, Twitter, YouTube, and TikTok — and how to prevent it from happening to you.

If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter. With millions of active users and a unique real-time nature, Twitter can be a game-changer when it comes to reaching your target audience and engaging with your followers. However, keeping up with Twitter's fast-paced environment can be a daunting task. With thousands of tweets being posted every minute, it's easy for your content to get lost in the noise. That's w

Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.

There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.

We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to request verification on the social network; now, anybody with a Twitter Blue subscription ($11/month) and a verified phone number can be verified on Twitter. In this post, we’ll give you a quick overview

Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And Twitter offers a fun feature that makes it super easy to gather opinions from your audience on Twitter: Polls. With Twitter Polls, you can create super simple polls directly on Twitter with just the click of a button or a tap on your phone. We’ve been using Twitter polls a lot on Buffer’s Twitter and it’s a really fun and engaging feature that we recommend u

There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started.

Scroll through your Twitter feed, and you’ll most likely come across not one but several threads on a variety of topics. There's a good reason for that: Twitter threads, with their longer format, make it possible to break down content in an easy, digestible manner. We’ve even conducted an experiment in the past and found that Twitter threads generally perform better than a simple tweet. Sometimes, a 280-character tweet won’t be enough to get all of your thoughts across, making threads a great t

This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build
This post originally published on May 15, 2013. We’ve updated it here with the latest, newest information, screenshots, and videos. The retweet function has been a favorite way of ours to give appreciation and acknowledgment to the tweets we love. And we’ve often wondered: What happens when we love a lot of tweets? Or when we find an awesome tweet at an odd hour? Being able to schedule your retweets gives you an awesome opportunity to show your support and engagement for other people’s tweets—
Twitter is the most awesome place to be, I’ve found. But looking back to when I started out, there were lots of things I didn’t quite understand. Recently a few people approached me and asked a few questions that for most of us are so normal that we wouldn’t even think about them. Yet, it made me realize that many things on Twitter aren’t quite self explanatory. So here are a few quick clarifications to make it a little easier to get started on Twitter: 1.) What happens if I put an “@usernam