Kevan Lee

Former VP of Marketing @ Buffer

A collection of 274 posts by Kevan Lee - Page 12

Online MarketingNov 5, 2013
Why Google authorship is so important for the content you create and how to set it up

Seeing your name in the phone book used to be the ultimate, I remember it clearly. As a boy, I dreamed of the day when I would have the independence, stability, maturity, and home phone to be listed on page “L” alongside my fellow human adults. I’d crack open the new Yellow Pages, thumb through the Lees, and lo and behold, there I’d be. A celebrity. My Yellow Pages dream has vanished. Now it’s all about Google. I want my face on a Google search results page. The ticket to my desired Internet

Email MarketingOct 8, 2013
8 Effective Email Marketing Strategies, Backed by Science

The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise? To be sure, finding the key to a stand-out message is critical to your bottom line—whether that bottom line is cold, hard cash or community engagement or anything in be

How To Create a Content Style Guide to Improve Your Blog’s Quality

What governs the way you write? Consistency in style, tone, grammar, and punctuation is essential to an enjoyable blog experience. Successfully done, these elements go unnoticed by readers who are too busy consuming the easy, breezy content. That’s the way it should be. Style guides create uniform content and allow that content to shine. Invisibility is the hallmark of a well-used style guide. You may not even notice the hundreds of subtle decisions that make browsing a blog seamless, but know

Life HackingSep 13, 2013
How to Never Forget the Name of Someone You Know: The Science of Memory

How would you like to be able to recall the name of a client or associate you just met? How would you like to go to the bank and not fumble for your account number every stinking time? Everyday scenarios like these are classic examples of our need for memorization. The function of memory has so many more applications, too—public speaking, schoolwork, studying, research, the list goes on and on. Memorizing is a key function in so many areas. Imagine if we could be better at it. Would you belie

Life HackingAug 9, 2013
6 Powerful Psychological Effects That Explain How Our Brains Tick

Understanding the psychology behind the way we tick might help us to tick even better. Many studies and much research has been invested into the how and why behind our everyday actions and interactions. The results are revealing. If you are looking for a way to supercharge your personal development, understanding the psychology behind our actions is an essential first step. Fortunately, knowing is half the battle. When you realize all the many ways in which our minds create perceptions, weigh

#wpJun 27, 2013
Games and Your Brain: How to Use Gamification to Stop Procrastinating

It is Thursday afternoon. Hump day. You are being humped. The one thing you wished to accomplish today remains unaccomplished, sitting there as a painful reminder of your failure, goading you to check Tumblr just one more time. You lack motivation, clearly. This is not a problem you would have with, say, video games. And there’s your answer! Turning repetitive tasks into games is the secret sauce to getting things done. You’re not alone in thinking so. Gamification, the collision of gaming cu

Customer ServiceFeb 11, 2013
How happy were Buffer users in January 2013: The Happiness Report

“Customers may forget what you said but they’ll never forget how you made them feel.” ~ Anon Welcome to the first Happiness Report of 2013! Each month we share how we are managing support here at Buffer, as well as take a look at how happy people are when using our product. We walk through what worked well, what perhaps didn’t work so well, as well as mention new things we’re trying as we push to improve how we deliver support and happiness. A look at our numbers in January Digging straight

Customer ServiceJan 22, 2013
Measuring Customer Happiness at Buffer: December 2012

“Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong.” ~ Donald Porter, V.P. British Airways Well hello there! January has zipped by super fast but there’s just enough time left to share with you our third Happiness Report and dive into how we managed support during December and also how happy people are when using Buffer. We’ll walk through what worked well for the team here at Buffer, what perhaps didn’t work so well, as well as new things we’re tryin

Customer ServiceDec 14, 2012
Measuring Customer Happiness at Buffer: November 2012

“Customer service is not a department, it’s everyone’s job.” ~ Anonymous It’s hard to believe another month has skipped by and it’s already time for our second Happiness Report, where we examine how happy people are when using Buffer . The first one was already super insightful and we made a lot of changes with the learnings from it. Especially with your great comments and suggestions! Before the holidays kick into high gear,

Life HackingJul 24, 2012
The big list of 100 tools, tips and tricks to work more efficiently online

What does it take to be productive? It’s a question I often ask myself and to be honest I don’t have a great answer for it yet. One key discovery I’ve made over the past year or so is that I need to have great habits in place. That’s why I’m working on a solid running routine and on a set wake-up time and sleep time. These things have been incredibly helpful for me and I know both Joel and Leo have discovered the same. One other realization I had is that, as I now spend so much of my day worki