28 AI Marketing Tools to Save Time and Boost Performance

Artificial intelligence is transforming digital marketing by empowering us to do our best work.

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. But with so many options available, it can be overwhelming to figure out which tools are worth your time and budget.

In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel. Whether you're looking to automate marketing tasks, scale personalization, or increase your bandwidth, you'll find tools here to help.

Social media AI tools

Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social media content faster and understand your audience better.

Buffer: Create social media posts and ideas

Buffer (hi! 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time.

Our data shows that posts created with AI Assistant get 22% higher engagement than non-AI-assisted posts.

Here's what Buffer's AI Assistant can do:

• Generate ideas based on your niche and audience
• Write posts from a prompt
• Edit posts to perfection — including rephrasing, expanding, shortening, and changing the tone of your content
• Repurpose content for different platforms, taking specific platform norms into account

I personally use the rephrase option the most to help turn idea brain dumps into concise and compelling posts.

Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels.

Pricing: Free plan available for up to three social channels. Paid plans start at $6/month/channel.

OpusClip: Repurpose video content for social media

Editing videos can be time-consuming, especially if you need to make different edits for various social media platforms. But OpusClip streamlines the process by using AI to turn long-form videos into shorter clips that are ready to be published on social media.

The cool thing is you get a lot of control. You can use text prompts like "Find moments that are most likely to resonate with busy parents" or "Find high-energy clips" and the AI will identify the most relevant sections of your video.

This is a particularly useful tool if you create longer content, such as video podcasts or webinars, and want to repurpose it for social.

Pricing: Free plan available for up to 1 hour of video processing per month. Paid plans start at $15/month.

Quuu: Curate content to share on social

Content curation can help keep your social media feeds full without generating all your ideas from scratch. Quuu speeds up content curation by using AI to find and share relevant content in your niche. Then, it helps you craft posts about that content in your brand voice. This can save hours of manual search time for shareworthy content.

It's particularly valuable if you're growing your personal brand through thought leadership but don't have time to scout for industry news and insights.

We recommend keeping a healthy mix of curated and original content to build authority.

Pricing: Starts at $19.79/month per social media profile.

Brand24: Analyze audience sentiment

If you're looking to track what people say about your brand online, Brand24 is a social listening tool that uses AI to analyze the emotional tone of conversations about your brand.

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. This helps you catch and address recurring issues before they escalate and identify your biggest brand advocates.

Pricing: Paid plans start at $149/month to get AI sentiment analysis.

Partnership marketing AI tools

These AI tools help automate partnership discovery and outreach so you can scale your marketing efforts.

CreatorIQ: Match with ideal influencer partners

Influencer marketing is a powerful way to reach your target audience, but finding the right partners can eat up a lot of time. CreatorIQ uses AI algorithms to recommend creators who align with your brand.

This tool analyzes creator content, audience demographics, and performance metrics to suggest relevant partners. It can even help you find creators who are similar to those who you've worked with in the past.

Pricing: Not listed.

Pitchbox: Earn more backlinks

If you want to scale up your link-building efforts, Pitchbox makes it easier. The tool helps you find relevant websites to contact and creates personalized outreach emails to increase your chances of getting a response.

The neat part is that their AI has been trained on millions of successful link-building emails, so it's not just generating generic content — it's crafting first-draft messages with elements that are proven to work.

Pricing: Starts at $420/month to get the AI personalization feature.

Email and SMS marketing AI tools

Messaging channels like email and SMS give you the opportunity to build direct relationships with your audience. These marketing automation tools help you craft more engaging content and scale personalization for better results.

Attentive: Personalize messages at scale

Attentive is a B2C email and SMS marketing software that helps brands create tailored experiences for each customer.

The platform analyzes customer behavior to optimize audience segments, determine the best send times, and create personalized customer journeys for each individual customer. It helps make every campaign and automated flow more effective for your brand.

Pricing: Not listed.

Hubspot: Generate and optimize B2B emails

Looking to improve your B2B email performance? Hubspot's AI helps you create and optimize email marketing campaigns that convert better. The tool can generate content, optimize subject lines, and suggest the best send times to boost your open rates.

Plus, it integrates seamlessly with Hubspot's CRM (customer relationship management software) so you can track the entire customer journey.

Pricing: Starts at $15/user/month.

Beehiiv: Generate and edit newsletters for thought leadership

If you're using your email newsletter for thought leadership more than to sell products or build relationships with customers, beehiiv is a good option to consider. Built specifically for creators, beehiiv helps you write and edit newsletter content, making it easier to maintain a consistent publishing schedule.

Beehiiv's AI can also spell check, adjust your tone, create images, and even translate your content into select languages.

Tamilore Oladipo, a content writer here at Buffer, hosts her newsletter Content-as-a-Career on beehiiv and loves that the AI can be her gut check before hitting send. "Beehiiv’s AI tools — especially the writing features — come in clutch as a solo newsletter operator," she shares. "They’re especially helpful as a partner that gives your content a once-over before you send it out."

Pricing: Starts at $39/month to access AI features.

Paid advertising AI tools

Managing paid ads is a game of constant testing and tweaking. These AI tools help you make smarter choices about budgets, audiences, and creative.

Prescient AI: Predict and optimize ad performance

Prescient AI takes the guesswork out of budget allocation for paid ads with predictive analytics. The platform analyzes your data across advertising platforms and forecasts how future campaigns will perform, helping you distribute your budget more effectively.

You can explore different budgeting scenarios to predict how budget changes could impact your campaigns. This means you get the predicted answers of a budget test without the investment.

Pricing: Not listed.

Atria: Build data-driven ad briefs and copy

If you find yourself with writer's block when writing ad copy, Atria can help. The tool studies top-performing ads in your industry to understand what works, then helps you create ad concepts, scripts, and copy based on those insights plus your own brand data.

Pricing: Paid plans start at $39/month.

Predis.ai: Generate ad images and videos

Need quick ad creative? Predis.ai helps you create complete ad images and videos from text prompts.

The tool walks you through an ad creation process covering post type, goals, and business details to create relevant ads. The result is on-brand copy that matches your campaign needs, complete with your brand's colors and logo. The AI-generated ads are editable, too, so you can perfect the final result.

Pricing: Not listed.

Proxima: Build high-purchase-intent Meta audiences

Meta advertising has become trickier with privacy changes, but Proxima helps you reach the right people. Proxima uses AI to identify a relevant audience of consumers who are ready to buy.

The platform uses its own first-party data to analyze shopper behavior rather than relying on Meta's more simplistic approach.

Ron Shah and Ash Melwani, co-founders of Obvi and hosts of the Chew On This podcast, use Proxima and recommended it in their recent newsletter. They say the tool helps them find new, high-intent shoppers for Obvi that Meta can't see.

"They lowered our CPA by more than 20% and increased our ROAS by 31%," Ron and Ash write. That's a significant difference, just by changing how they build audiences.

Pricing: Not listed.

Conversion and revenue optimization AI tools

Want to turn more visitors into customers and keep them coming back? These AI tools help you personalize customer interactions and create campaigns that improve conversions.

Optimove: Personalize cross-channel marketing

There are many personalization tools specific to a single marketing channel, but

Optimove stuck out to me because it enables you to personalize marketing across channels — meaning your efforts work together rather than separately.

Optimove uses AI to help you understand which customers are most likely to make a purchase and suggest the best way to reach them, even suggesting different marketing approaches for different customer segments.

It can also automatically optimize your campaigns, too, so your marketing becomes more effective over time with less manual testing.

Pricing: Not listed.

Involve.me: Generate interactive lead campaigns

Interactive content like forms, surveys, and quizzes are great for engaging with your audience, finding out about their preferences, and encouraging purchases.

Involve.me lets you use AI to generate these campaigns from a prompt, saving hours of setup time. Having created plenty of complex quizzes and surveys myself, I love the idea of getting to a first draft quickly.

Pricing: Starts at $49/month.

Mutiny: Personalize your website based on visitor data

Another great personalization tool, Mutiny lets you adapt your website to each visitor based on your customer data. It can automatically change elements like headings, CTAs, and images based on what it knows about each site visitor. 

This lets you create experiences that most align with each visitor. For example, if you sell pet products, you can tailor your website experience differently for cat owners and dog owners.

Pricing: Not listed.

Rebuy Engine: Personalize product recommendations

Rebuy Engine is a tool that helps e-commerce shops personalize their sites. The thing that excites me the most is its product recommendation capabilities.

Rebuy's AI can hyperpersonalize product recommendations based on a shopper's history with your brand and consider patterns in your other customers. Then, it can offer up the right products in high-purchase-intent moments in the customer journey, such as in the shopping cart and on the thank you page post-purchase.

Pricing: Starts at $99/month.

Stay AI: Predict and prevent e-commerce subscription churn

For subscription-based e-commerce businesses, Stay AI uses machine learning to help you keep customers longer. It optimizes your cancel flow and sends win-back campaigns at just the right time to re-engage lapsed subscribers.

It's another tool recommended by Ron and Ash at Obvi. "Stay's predictive analytics also identified at-risk cohorts before they churned and helped us test tactics to increase retention," they share. "It's been the best subscription management platform we've found so far."

Pricing: Starts at $499/month, plus 1% + 19¢ per transaction.

AI SEO tools

These AI tools streamline your SEO research and content optimization process to help you rank better on search.

Ahrefs: Prioritize the right content and optimize it for search

Ahrefs is my favorite SEO research software. I've used it with multiple brands and find it to be comprehensive and relatively user-friendly once you know your way around. Some of their more recent additions help speed up SEO research and content optimization with AI.

Their AI Content Helper identifies important topics based on top-ranking content, ensuring you cover the right ground in your writing. Meanwhile, their Content Grader spots gaps in your content compared to top performers.

Their AI keyword features help you understand search intent and identify keywords that trigger Google's AI overviews. This lets you adapt your strategy to keep pace with evolving search trends.

Pricing: Starts at $249/month to get AI keyword features; Content Helper and Content Grader are available as an add-on for $99/month.

Surfer SEO: Generate and optimize long-form content for search

Surfer SEO is another go-to tool I use that helps optimize long-form written content for search. It analyzes the SERP (search engine results pages) for your chosen keyword and makes recommendations on what to include in your article.

Surfer SEO can also help you outline content based on what's already ranking well, then assist with the writing process while ensuring you include key terms that'll help your content rank.

Personally, I don't use the writing assistant feature since I use a separate tool for that — which we'll get to in the next section — but the optimization features are indispensable.

Pricing: Starts at $99/month.

Content generation AI tools

These AI tools help speed up your content processes, from writing and editing to image and video creation.

Blaze: Generate and manage content workflows

Blaze is a full AI content creation platform that helps you write, edit, and repurpose content. You can add your brand's unique voice to keep your style consistent. And you can create images from prompts and templates to go along with your content.

Beyond the AI features, Blaze offers tools to manage your content calendar, collaborate with your team, and even publish your content right from your workspace. It's been on my to-try list for a while, so if you've used it, let me know your experience!

Pricing: Starts at $26/month.

Spiral: Automate content repurposing

If repurposing content across different mediums is a regular part of your workflow, Spiral is a cool tool that lets you build custom templates to speed up the process.

These templated prompts learn from the examples you give them, making it easier to maintain your brand voice, style, and output you expect when repurposing content.

Katie Parrott, a freelance marketing writer and strategist, uses Spiral. She says, "It's a solo or small-team marketer's dream. It makes it easy to repurpose content — for example, convert a blog article into a LinkedIn post or a podcast transcript into a tweet."

"You can build your own Spirals or take advantage of the ones the community and even the Spiral team itself have built. The product's slogan is 'scale yourself,' and it really rings true for me."

Pricing: Free plan available for up to 20 total Spiral runs. Paid plans start at $15/month.

Adobe Firefly: Generate commercial-friendly AI images

For generating images, Adobe Firefly is a favorite we've mentioned before. It stands out in the AI image generation space because it creates images that are safe for commercial use.

When Kirsti Lang, a senior content writer at Buffer, tested it out, she found that the results were some of the best for creating realistic human faces and hands. "My results with Firefly were consistently excellent, with very few Edward Scissorhands fingers," she shares.

Firefly gives you detailed control over image style and composition and integrates with Adobe's broader suite of tools if you use them.

Pricing: Free plan available with watermark. Paid plans start at $5.74/month.

VEED: Generate and edit videos from text

VEED is a tool I've used that makes video editing and creation quick and accessible, even for beginners. Their AI capabilities let you generate videos from text prompts, create scripts with their AI writing assistant, and even clone voices to create custom voiceovers.

VEED also helps automate tedious tasks like auto-generating subtitles and removing background noise, making it a versatile tool for quick, polished videos.

Pricing: Starts at $55/month for access to all AI features.

Claude: Generate human-like writing with an AI chatbot

Claude is the AI tool I use the most. It's a chat-style writing assistant, much like ChatGPT. Compared to other AI writing tools I've tested, I've found Claude produces more natural, human-sounding outputs. 

I also love the Projects feature. You can attach resources to each project, so you don't need to re-explain anything when you start a new chat.

As a freelance writer with multiple clients, I find this super useful because I can create a project for each client with their brand voice, guidelines, and example articles.

Pricing: Free plan available. Paid plans start at $20/month.

Marketing analytics AI tools

These data analytics tools use AI to help you surface actionable insights from your marketing data so you can make better decisions faster.

Improvado: Analyze cross-channel marketing data

Digging through data is time-consuming, especially if you're looking for a quick answer so you can get back to more impactful work. Improvado lets you use natural language to ask questions about your marketing performance across channels and get instant insights.

You don't need to be a data analyst to get value from it. You can just ask questions like "What was our best-performing channel last month?" and get clear answers based on your data.

Pricing: Not listed.

Amplitude: Analyze digital product user behavior

Amplitude offers similar AI functionality to Improvado, but it's specifically made to understand how people are using your digital product or website.

The natural language interface lets you ask questions about user behavior and get immediate answers without digging through complex dashboards or spreadsheets.

Pricing: Free plan available. Paid plans start at $61/month.

Triple Whale: Analyze e-commerce performance

For a dedicated e-commerce option, Triple Whale centralizes your e-commerce store's data and clarifies marketing attribution.

Like the other analytics tools on this list, Triple Whale's AI assistant helps you pull and analyze data. But it also offers actionable recommendations to improve your store's performance. This is especially valuable for small business owners or marketing teams that may not have the bandwidth for deep analytics work.

Pricing: Starts at $479/month for AI features.

What other AI marketing tools have you tested and loved?

As AI tools continue to evolve rapidly, this list is just the beginning. New AI features and capabilities are constantly emerging, offering even more opportunities for marketers to streamline workflows and get better results. While we've highlighted some robust AI marketing tools here, there are probably great ones we haven't discovered yet.

Have you tried any AI marketing tools that have transformed your workflow? We'd love to hear about them. Feel free to share your recommendations in the comments below or tag @buffer or @bufferapp on all major social platforms. We're always eager to test new tools and learn how other marketers are using AI to evolve their work.