Carousels have higher engagement than any other Instagram post type. In this guide, we'll give you everything you need to know about carousels and some inspiration to help you get started.
What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can feel a little daunting, especially when you consider the range of disciplines you need to rock at in order to be successful with your social media marketing. Nowadays, every marketer has to be part designer, photographer, videographer, copywriter, editor, and more. Thankfully, there are now a bunch of tools out there to make these jobs easier for
We’ve found GIFs get great results! Here's how to make the best use of them for your social media.
Facebook Stories are are different from the Facebook posts you usually see on your timeline - they're short photo and video collections from Facebook users that can be viewed an unlimited amount of times and disappear after 24 hours The story format, originated and made famous by Snapchat, was added as a feature on Facebook in 2017. Today, one billion stories are shared on social media across Facebook, Messenger, Instagram, and WhatsApp every single day. The feature is focused around Facebook’
Advanced Search is a goldmine for marketers and small business owners because you can easily find new customers and search someone's tweets. In this post, we'll show you how, and we'll also share a whole host of other top tips and tricks to help your business win with Twitter Advanced Search.
Have you ever pulled a social network’s logo from Google and thought, “I hope this is the right one?” Staying up to date with the latest social media logos can be a challenge. Even once you’ve found the correct logo, it can take time to understand the finer details within the brand guidelines: * How much spacing should be around the logo? * What colors should I use? * What size should it be? etc, We put together this resource to keep you updated on the most popular social media logos, savi
Twitter has long been the place to turn for opinions on everything from who will win tonight’s game to ideas for your next blog post. And Twitter offers a fun feature that makes it super easy to gather opinions from your audience on Twitter: Polls. With Twitter Polls, you can create super simple polls directly on Twitter with just the click of a button or a tap on your phone. We’ve been using Twitter polls a lot on Buffer’s Twitter and it’s a really fun and engaging feature that we recommend u
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in the advertising. And it even goes beyond purchases — emojis are a fun way to connect with your audience. On mobile devices where emoji buttons and keyboards are common, we can easily use emojis in our messages, tweets, and social media. But what if you’re working from a desktop and hoping to add an emoji or two to a message? We’ve got a few little-known
If you want to use Instagram for business, think about your own experience on the app. You’re scrolling through Instagram and enjoying your curated feed. It’s a mix of your personal friends, content creators, cute animals, and brands. No one made you follow those business accounts; you chose to. And every time you see one of their posts or Instagram Stories, you actively choose to continue following them. But why? When you use Instagram for business, that’s the question you need to answer fo
So you’re thinking about switching to an Instagram business profile, but you’re not sure how to do it or why you should? We’ve got you covered.
Unlike regular Stories that disappear after 24hrs, Stories Highlights can live on your Instagram profile permanently. Highlights offer a great opportunity to drive attention to important content and details about your brand.
Everything you need to know to get your Instagram page and posts optimized to drive sales for your business.
Social media will play an increasingly crucial role in supporting small business growth. Here’s how (and why) you should work social media into your plans for 2025 and beyond.
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together.
Launched in 2015, Daily Harvest has become one of the fastest growing direct-to-consumer food brands in the world. * In 2017, it raised over $43m — with investors like Gwyneth Paltrow and Serena Williams * It shipped over one million smoothies in just one year after launching nationwide in the U.S. * More than 100,000 customers now use its service It’s an incredible story. But just how did Daily Harvest transition from solving a meal-prep problem for founder Rachel Drori to being in over 10
Today we’re launching Hashtag Manager to help you save and organize hashtags for Instagram. Get started with Buffer for Instagram here. Over the years, hashtags have become an important part of any Instagram marketing strategy. By adding hashtags to your content you can help your posts to reach new audiences, boost engagement, and pick up new followers. But there’s a problem. One thing we’ve heard from customers time and time again is how difficult it can be to organize, group and save hashta
If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like?
Great businesses see the future differently. * Apple made CD’s redundant, and gave us 1,000 songs in our pocket * Airbnb took travel, and made us all feel at home across globe * Netflix made video rentals a thing of the past, and disrupted the Oscars And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry,
In February 2017, when Remi and his girlfriend Alondra were visiting Tokyo, the last thing they were thinking about was starting a business together. But a chance discovery in a Tokyo stationery store changed everything for the couple. “We stumbled upon a shelf full of stickers made by B-Side Label,” Remi explained. “The stickers were extremely high-quality and unlike anything we had ever seen.” The pair purchased a few stickers and didn’t think any more of it until the following day when they
Prefer audio? Press play to listen to this post. This post is part of our Instagram Marketing Strategy series. The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Jay Perkins shares how Kettlebell Kings has used Instagram to generate ‘hundreds of thousands of dollars’ in revenue. “We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provid
This post is part of our Instagram Marketing Strategy series . The series provides you with actionable insights and lessons on how businesses are using Instagram. Next up, Tarah Boyleston shows us how Callie’s Hot Little Biscuit uses Instagram to drive in-store sales. Snap, filter, post, then eat. If you’re a millennial, Instagramming your meals is probably a guilty pleasure, and an occasional part of your mealtime routine. An incredible 69 percent of
Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the
In life and business, though, change is inevitable. And just as popular culture, music, and fashion move on, Facebook should too.