What is a LinkedIn newsletter?
A LinkedIn newsletter is a recurring publication you can share directly with your network on the platform. Think of it like an email newsletter, but with the power of LinkedIn’s algorithm behind it to boost visibility. When you publish a newsletter, LinkedIn delivers it to your followers via notifications and their feeds, and it might even hit their email inboxes. It’s a powerful way to share your insights, build your personal brand, and establish yourself as a thought leader on the platform.
One key difference between a LinkedIn newsletter and a traditional email newsletter is that LinkedIn manages the subscriber list — meaning you don’t get direct access to your subscribers' emails. But in return, LinkedIn’s built-in distribution system ensures your newsletter reaches a much broader audience.
How do I create a newsletter on LinkedIn?
Starting a LinkedIn newsletter is straightforward, and here’s how to do it:
- Activate Creator Mode: First, make sure Creator Mode is turned on. Head to your LinkedIn profile and switch it on in the “account tools” section. This unlocks features like newsletters.
- Start your newsletter: On your LinkedIn homepage, click the “Write article” button. From there, select whether you want to publish from your personal profile or a LinkedIn Page. Next, click “Manage” in the top-right and choose “Newsletter.”
- Customize your newsletter: Add a title, select how often you’ll publish (daily, weekly, monthly), and write a short description of what your newsletter is about. Don’t forget to add a cover image that grabs attention. LinkedIn shared some best practices to help you create an engaging newsletter and reach a wider audience.
- Publish your first edition: Once everything is set up, hit “Done,” and your LinkedIn newsletter will go live to your followers. For future issues, just click “Write article” again to create your next edition.
Who is eligible to use LinkedIn newsletters?
Not everyone can start a LinkedIn newsletter. Here’s what you need to be eligible to use LinkedIn newsletters:
- At least 150 followers or connections.
- Creator Mode must be activated on your profile.
- Your account should comply with LinkedIn’s community guidelines — if your account has any recent violations or restrictions, you might not be eligible.
If you meet these criteria, you can create up to five newsletters on LinkedIn.
What is the difference between a LinkedIn newsletter and a LinkedIn article?
The main difference between LinkedIn newsletters and LinkedIn articles is how they’re distributed. A newsletter allows users to subscribe, meaning they’ll automatically get notified every time you publish a new edition. LinkedIn’s algorithm helps push newsletters to your followers' feeds, ensuring more visibility and engagement. Articles, on the other hand, are one-off pieces that don’t offer this built-in distribution or subscription model.
