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Demure

Demure is an adjective that describes a person who is quiet, reserved, or modest.

What does “Demure” mean?

“Demure” is an adjective that describes a person who is quiet, reserved, or modest. But in the context of social media, it’s taken on a life of its own, being used a thousand times over as a trend across TikTok videos, Instagram Reels, and YouTube Shorts, often used in the sentence “very demure, very mindful.” When used across social media, creators use it to describe quietly elegant behaviors to fit in a specific context–like in a work setting, on an airplane, or at a family gathering.

It all began when TikTok creator Jools Lebron began posting a variety of videos, like this one on “How to be demure at work,” which quickly went viral. In her video, she uses “very demure, very mindful” to describe the level of makeup and fashion choices that are appropriate for different settings.

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Resources

7 Simple Ways to Find Trending Reels (on Instagram) in 2025

How to find Instagram Reel trends while they're still hot enough to make an impact, along with some of the best we’ve seen on the platform this year. 

How to Find Trending TikTok Sounds While They’re Still Popular (+ 12 of the Best)

How to source the best audio clips for your TikToks while they’re still popular, plus examples of TikTok sounds with staying power.

17 Trending Sounds on Instagram in 2025 (+ How to Use Them)

Stop chasing the tail-end of Instagram audio trends — here are the latest trending songs on Instagram in July 2025.

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