Infographics: Building Your Twitter Reputation

Oct 18, 2011 1 min readSocial Media Marketing

Where do Twitter reputations come from? How can you build yours?

You build your reputation through activity on Twitter—what you say and do. And by listening to feedback and paying attention to results to improve what you do.

The Basics of Your Twitter Reputation

Over time, you can keep refining every part of building your reputation to get better and better. For example, I recently updated the bio in my profile.

Setting up your Twitter profile is the first step in creating a reputation. Then comes the connections you build with friends, groups, and events, and roles voluntarily undertaken.

And all throughout is the content you find and share, and the style and tone and quality of your interactions, comments and discussions.

So the three steps to a great Twitter reputation can be said to be content, style and connections. And over time you begin to understand some best practices for using Twitter.

Understanding Best Practices

By Buffering Tweets, they are posted at optimal times giving you 2x more exposure.

Understanding Twitter’s Listening Network

You can listen to people you don’t follow through search and retweets and reading through the conversations of people that you follow.

Listening is passive: you can learn, but can’t guide conversations or build relationships. When you switch from listening to interacting, your two networks begin to merge.

When you actively engage your network (such as with a request or question) you begin to build your reputation. So get out there and engage your network!

What have you found to most helpful in building your reputation on Twitter? Leave a comment in the box below

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

young woman in hoodie looks at her phone to illustrate finding the perfect instagram caption
InstagramMar 6, 2025
350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

A man working in a coffee shop with his laptop, phone and camera to illustrate creating a Social Media Marketing Strategy
How to Create a Social Media Marketing Strategy in 7 Steps

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch in seven steps.

A hand holding a phone with Instagram open on the screen to illustrate using Instagram analytics tools
InstagramMar 4, 2025
6 Instagram Analytics Tools That Will Help You Grow Your Audience in 2025

Instagram analytics can be a goldmine of insights to help you grow. This article will share which metrics you should monitor and the analytics tools that can help.

140,000+ people like you use Buffer to build their brand on social media every month