New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

How To Build A Great Twitter Reputation And Get More Followers And Retweets

Oct 13, 2011 5 min readTips / How To

If you can answer “yes” to any of these questions, then this article is for you.

  • Want more followers and retweets?
  • New to Twitter and want to make it useful for you?
  • Twitter isn’t working as well as you’d like it to?

The three steps to a great Twitter reputation are content, style and connections.

First—because this is what makes you really popular—we’ll cover making connections and building your account.

Second, we’ll work on creating tweets that will give people something to retweet, and help people get to know you and want to recommend you.

Your tweets are the core to your reputation. You’re going to need four  types: Popular, focused, conversational and retweets/thank-yous.

Third, we’ll work on your Twitter style. This mean understanding the social etiquette and rules of Twitter as they apply to you.

Ready? Let’s get started:

Making Incredible Connections On Twitter

Begin by searching for people to engage with by topics that interest you. You want to find the most engaged and influential users in the topics that you care about most. Here is a collection of resources that you can use to search for Twitter users by topic:

FollowerWonk WeFollow Directory Search
Topsy Expert Search (shows related resources) Icerocket
Listorious List Search Local Follow Social Mention
TweetLevel topic search PeekYou
Faxo user search (allows several filters) Hashtweeps top users by hashtag Twibs
Twellow Directory Search Super Dashboard at TweetFind

Add users that you find and are considering to Twitter lists, so you can watch how they tweet for awhile.

You’ll want to follow very few key people at first, because you’ll want to have time to devote to them once you follow them.

When influential users begin to retweet you, a LOT of people will check you out.  You will gain followers if you have the right mix of tweets, and demonstrate an understanding of Twitter etiquette.

There are two key approaches to making influential connections who will recommend you and retweet you over time. Which you do most depends on your personal goals. And the approach doesn’t matter as much as how you engage. Your two options are:

1. Build A “Personal Learning Network (PLN)

This is the most powerful way to build your reputation and get influential users to promote you. Many influential users are very focused on one particular niche, so it helps if you are also very focused on the same niche. You will pick key users and do as much as you can to assist them.

3. Engage And Follow Through

As you build your reputation people are going to be recommending you.

Having the right tweets means when people check you out they will follow you, and feel comfortable recommending you to others.

It’s important to have each of four kinds of tweets mixed together every day: Popular, focused, conversational and retweets. That’s because when people check you out, your tweets are what teach them about you.

If you have all of one kind of tweet, they won’t learn as much about you, and you’ll get fewer followers, and fewer recommendations.

And don’t forget to spread out your tweets! Don’t overwhelm people with a bunch of tweets all at once. Use Buffer to naturally space things out to times when most people are online.

1. Popular Tweets

Hot topics should be tweeted when you find them, or within a few hours (easiest for Twitter management: just add to your Buffer).

There are many services you can check to find a hot topic that interests you whenever you are online and have a couple of minutes. Here are few to get you started:

  1. NewsWhip
  2. LinkedIn Today
  3. PopURLs
  4. BuzzFeed
  5. Digg
  6. AllTop

Quotes, Facts And Humor

If you need some encouragement to be funny, here are couple tips. Try writing about what you or your friends are up to, or a current news item or hot topic, and then combine it with a funny or famous line, such as quotes from movies or TV. Make a game of it!

Another way of creating funny tweets is to say something out-of-character (stupid, obvious, or as if you didn’t mean to say it), then follow that up with, “Oh wait…”.

2. Focused Tweets

The first two kinds of tweets can be scheduled some of the time. Conversation tweets are where you reply to people, help people, or get help.

Begin by regularly searching for people who need help and helping them. Start by reading tweets about people asking questions about Twitter by doing a Twitter search like this. Use Google search or search Twitter’s help website to find answers. Also read a Twitter article or two each week to learn more.

Finally, after making sure you are replying to everyone who tweets to you (even if you’re a few days late sometimes), begin asking questions from time to time.

4. Retweets And Thank-You’s

You need to show that you retweet others. Either your focused or popular tweets should be retweets from time to time. To find popular things to retweet from time to time, check @GuyKawasaki and @FlipBooks. Later, you’ll be mostly retweeting things from key connections as you make them.

Don’t automatically thank people for following you, but do thank them for retweets sometimes (“follow thanks” are so common as to be considered spam by many users). If you chat with someone right after they follow, it’s okay to thank them afterward though.

Above all, learn how to turn praise for others into public compliments on Twitter.

Developing Your Twitter Style

The main thing is to be responsive. To build a great reputation your tweets need to show you are a real person who engages with others. Having conversation and retweet tweets in balance is a big help.

Your Mentors

Once you start making great connections on Twitter, pay attention to how they use Twitter. Emulate them and ask questions in order to build your own style.

The fastest way to begin using Twitter really well is to have great mentors, promote them, and ask for and listen to their advice.

What do you think? Have any questions or comments on building a great reputation? Leave a comment in the box below.

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

Young woman with headphones scrolling through trending audio on her phone for Instagram
InstagramMay 15, 2024
How to Find Trending Audio on Instagram in 2024 (+15 Tracks to Use Right Now)

If you always feel like you’re chasing the tail-end of audio trends on the app, you’ve come to the right place. In this article, I’ll guide you through all the methods you can use to find the most popular music and sounds on Instagram before they drop off the charts.

InstagramDec 11, 2023
I Got Meta Verified on Instagram — Here’s My Honest Review

I put Meta Verified — and the coveted blue check — under the microscope for two weeks. The results were definitely not what I expected.

140,000+ people like you use Buffer to build their brand on social media every month