Holiday Season

Everything we have for small business owners about making the most of the shopping season.

Holiday SeasonNov 20, 2024
4 Alternative Ways to Approach Black Friday on Social Media in 2024

Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses.

Small BusinessNov 6, 2024
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped her business succeed year after year, and how you can approach the holiday season differently.

Small BusinessNov 21, 2023
How These Businesses are Posting on Social Media for Small Business Saturday in 2023

For small businesses, a little visibility can go a long way. And there’s no better time for visibility than Small Business Saturday. In this article, we share some of what our favourite small businesses are posting on Small Business Saturday.

The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an up