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TikTok Shop

TikTok Shop is an e-commerce feature that allows businesses and creators to create a storefront on TikTok and sell their products.

What is TikTok Shop?

TikTok Shop is an e-commerce feature that allows businesses and creators to create a storefront on TikTok, where they can sell products in TikTok videos and on their profile’s product showcase tab (displayed with a shopping bag icon).

It’s a great way for businesses to use TikTok to grow their sales and expand their reach to potential buyers, and for followers to discover and buy new products.

Where is TikTok Shop available?

Currently, TikTok Shop is only available in certain markets: the United States, the United Kingdom, Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. However, TikTok plans to expand to more markets in the future.

Where can I find TikTok Shop?

Within the TikTok app, TikTok Shop can be found while users browse through their For You feed or directly on a profile page of a TikTok account, displayed as a shopping bag.

Boost your online presence with TikTok video scheduling

With Buffer’s free TikTok scheduler, you can plan, create, and schedule your TikTok videos in advance to get more exposure and engagement on TikTok.

Get started with our free plan or try out our advanced features with our 14-day free trial!

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Resources

How One Viral TikTok Generated Over $25,000 in Sales for My Business in a Month

As a Gen X founder, Alice Kim didn’t think initially TikTok was for her, but she managed to see huge business growth from the platform. Learn how.

TikTok for Business: The Ultimate Playbook for 2026

You’re sleeping on a goldmine if you have a business and actively choose not to promote it on TikTok. This article will share exactly how you can get started.

How to Make Money on TikTok: 10 Ways to Earn in 2026 (With or Without a Huge Following)

Want to monetize your TikTok? Learn 10 ways to make money on TikTok in 2026 — with options for new and established creators.

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