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Tyler Wanlass is Buffer’s VP of Design

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Joel Gascoigne
Joel Gascoigne CEO and co-founder @ Buffer
Tyler Wanlass is Buffer’s VP of Design

I’m happy to share that Tyler Wanlass recently became Buffer’s VP of Design. 🎉

Tyler has been on the Buffer team for over five years now, initially joining as a Product Manager before he transitioned to our first Head of Design.

Throughout 2020, while we were hiring for a new Product leader, Tyler took on that role in the interim and did an incredible job. I’ve been impressed with how he’s juggled so much, operated at a high level, and contributed at layers from the leadership team down to the individual 1:1 level with product team members. He’s lead Product excellently, introduced new processes and alignment, and put things in a fantastic place for Maria, our CPO, to come and take us to a new level. Since working with Maria, he has formed a strong partnership and they’ve already achieved some incredible milestones together as well as jointly brought new energy to how we approach Product overall.

A key reflection I had over the past six months is that at Buffer, we’ve always spoken about Product being at the core of Buffer. We’re a truly product-led organization, putting the Product at the center of everything we do. We don’t have a sales team, and much of our growth comes through word of mouth based on our customers’ experience. With this in mind, it started to occur to me that having two Product leaders, both Maria and Tyler, within the leadership team would be the most appropriate structure going forward and help us to create the right balance and approach to strategy over time. VP of Design is not a role we previously had at Buffer, and in these first few months, it has felt completely natural and highly impactful. This decision reflects the importance we place on product innovation and quality, which is fundamental to a lot of the outcomes we are pushing for.

I’m so grateful for everything that Tyler does for Buffer and our customers. Tyler has been an awesome partner in some big decisions this year. I believe customers and all of us at Buffer are better as a result of Tyler’s significant contributions.

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