New!Check out Board viewCheck out the new Board viewOrganize and track your social content ideas with the new Board view.Learn more

Introducing the Public Buffer Revenue Dashboard: Our Paying Customers, Annual Run Rate, and More

Transparency is one of our defining values at Buffer. We are excited to debut a new revenue dashboard!

Apr 10, 2020 2 min readOpen
Photo of Courtney Seiter
Courtney Seiter

Former Director of People @ Buffer

With transparency as one of our defining values at Buffer, we’re always seeking opportunities to share more information with the world.

In addition to:

….we’ve also tried to remain open about our financial progress by sharing our revenue metrics with the world. We’ve done this through monthly blog posts, Tweetstorms, and more.

Most recently, we have switched to ChartMogul as our new source of truth for revenue numbers. Now we are excited to debut a new revenue dashboard!

This dashboard contains Buffer’s actual revenue numbers, completely open to all to see how we’ve been doing as a company over time. It will always show the full metrics from the last complete month, and we’ll update it every month.

Here’s a bit more about the key metrics you’ll currently find on the dashboard.

Annual Run Rate: A forecasting method for annual earnings that multiplies monthly revenue by 12 to extrapolate an annual figure. (It assumes everything stays exactly as is for the rest of the year –  no churn, no new customers and no expansion.) Also know as the yearly  version of Monthly Recurring Revenue, or MRR.

Average Revenue Per Account: Also known as average revenue per user, this is calculated by dividing our total monthly revenue by our number of customers

Number of Customers: This is the total of all paying customers of any Buffer product in a given month.

Hover over any moment within the history of Buffer on the dashboard to see more specific numbers for that month.

There’s a lot more we can do and share with this dashboard, so this is just the beginning. We hope this information will be valuable for now for anyone interested in getting some real insights into how Buffer works.

It’d be amazing to hear your feedback on this. Drop us a note below to let us know what you think!

Brought to you by

Try Buffer for free

140,000+ small businesses like yours use Buffer to build their brand on social media every month

Get started now

Related Articles

OpenApr 24, 2024
TikTok 'Ban' Bill Signed into Law: What It Means for Buffer and How Creators & Marketers Can Prepare

TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.

woman examining a floor to ceiling bookshelf
OpenMar 29, 2024
Lessons from Unreasonable Hospitality: A Favorite Read From Our Customer Advocacy Team

How the Buffer Customer Advocacy Team set up their book club, plus their key takeaways from their first read: Unreasonable Hospitality by Will Guidara.

ai in content
OpenMar 14, 2024
How Buffer’s Content Team Uses AI

In this article, the Buffer Content team shares exactly how and where we use AI in our work.

140,000+ people like you use Buffer to build their brand on social media every month