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Is Tweet Scheduling Mainstream Now?

Apr 21, 2011 2 min readNews and Trends

Yes, yes, I know, Joel and me are running a Tweet Scheduling App, so the answer to the above question might be well anticipated.

Yet this post is about to drift off in a quite different direction. I want to share my thoughts with you about how perception of using optimization or automation on Twitter changed.

[blackbirdpie url=”!/marketingwizdom/status/60088402967666688″]

This quote from Robert Clay, someone I truly respect for his fine thoughts on Social Media and Marketing triggered me to write this post as it was something itching me for some time.

Regardless of which tool we are talking about here (of course if you use Buffer, that’s awesome ?  I found the line “even those who until now resisted all automation” extremely interesting.

Is the mood changing?

When Twitter started out, Tweet Scheduling was an absolute no-no. Back then when absolutely everyone was expecting real time responses on Twitter, a scheduled tweet felt like being deceived with an auto-message – I am guessing (I wasn’t there back then, maybe you were?).

As the service matured, views have become more moderate and Tweet Scheduling is becoming more and more accepted, yet even encouraged. Especially in the past year I found after reading multiple posts on reputable Social Media blogs.

What is Tweet Scheduling?

I hope this question is not too silly to ask. What I mean is, what is the true nature of our intention when we schedule a tweet?

In my case I have always a few tweets scheduled at any given day of the week. I usually write a few tweets on a Sunday evening and then throw them in my Buffer. Gradually I got the feeling that the tweets I scheduled are better tweets than my more instantaneous content tweets. My measurement for this is clicks and RTs.

My guess is that I am writing them when I am focused on finding and producing great content. Similar to blogging, a greater focus on writing these Tweets brings the quality up naturally.

Hold the balance!

Another fine thinker in that field is my good friend Dino Dogan. He himself gathered a lot of experience with this topic not least because of his own smart service called Triberr for Twitter.

His words “It’s all about moderation” hit the nail on the head I believe. If we can strike a good balance between great content tweets, which might be scheduled and instantaneous, engaging tweets, I feel it is a win-win situation for everyone involved.

How about you? Is scheduling some tweets making your own tweets better too? Or should we differentiate “good” and “bad” scheduled tweets.

I would really appreciate your input on this topic, let’s discuss it below.

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