26 Great Ideas For Social Media Posts That You Can Steal
Senior Product Marketer @ Buffer
Earlier today we launched Ideas.
With Ideas you can store all your great ideas, tweak them until they’re ready, and drop them straight into your Buffer queue.
Already hundreds of you have started saving dozens Ideas! But, there’s been one resounding bit of feedback we’ve had…
Can you help me come up with ideas?
Yes, we can. So, here are 26 ideas you can steal to grow your following 👇
- Ask one of your teammates to do an AMA about their job 🙋♀️
Social media managers - tomorrow we will be hosting an AMA with our social media manager @mitra_mehvar! Be sure to join us and ask whatever questions you may have for her about social media or what it’s like working at Buffer. ✨
— Buffer (@buffer) August 10, 2022
2. Run a giveaway or competition for your social media audience 🏆
Buffer #ElectionDay Giveaway! Vote for a prize, then RT this poll and follow us to be entered to win the prize getting the most votes ❤️
— Buffer (@buffer) November 8, 2016
3. Attach a GIF to your posts 💃
Happy weekend to all of our fellow four-day workweekers! pic.twitter.com/yoSakUYCsA
— Buffer (@buffer) October 7, 2022
4. Re-share your teammate’s content ♻️
I had a lot of fun writing this one. Kudos to the @buffer team for this amazing initiative🤩 https://t.co/FIOwA7YpqA
— Ismail (@smailelazizi) October 6, 2022
5. Interview influencers in your industry who have a big following 👀
Today we are sharing the sixth and final (for now) installment of Social Proof with @KateBour, also known as ‘Customer Whisperer’. ✨
— Buffer (@buffer) October 6, 2022
Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully.
6. Transform a blog post into a video optimized for social 🎥
4 reasons why engagement (not sales) is the future of social media and how we can adapt 🚀
— Buffer (@buffer) August 11, 2017
👉 https://t.co/kx20N2SiYS pic.twitter.com/2e8IXxgzNG
7. Share a TikTok showing a day in the life of one of your employees 📆
@bufferapp #socialmediamanager #socialmediamarketing #smm #dayinthelife #socialmediamanagerlifestyle #dayinthelifevlog #techjob #buffer #wfh #wfhlife #remotework #adayinthelife #remotejob
♬ Chopin Nocturne No. 2 Piano Mono - moshimo sound design
8. Partner with another brand on a piece of content 👫
Not only has this business strengthened their bonds as sisters, but it’s their hope that their artwork can help their customers connect with one another and also to the nature around them. Learn more about the business in our latest blog post ⬇️https://t.co/7n1F61ZGas
— Buffer (@buffer) September 29, 2022
9. Share a quote from your latest blog post in an Instagram Reel 🎥
10. Poll your audience on LinkedIn 🗳
11. Walk through a list-based blog post in an Instagram Carousel 🎠
12. Pull a quote from your blog post and share to Pinterest 📍
13. Do a social swap and have an influencer take over your social account for a day 🔄
Instagram Stories Takeover alert. ✨ Tune in to our Instagram Stories right now to hear @bbooks3, owner of @homemadesocial, share her top tips for avoiding burnout as a social media marketer.
— Buffer (@buffer) March 3, 2022
Tune in here: https://t.co/Si7UHhgN0d pic.twitter.com/x26DKAE6D2
14. Ask a question to your audience ❓
Remote workers: What would it take to get you back in the office (if there is anything)?
— Buffer (@buffer) October 9, 2022
15. Pull some interesting stats from your latest blog post 📊
16. Share your tool stack 🛠
17. Show behind-the-scenes at your company 🎬
18. Re-share popular posts from one channel to another ♻️
19. Add emojis or symbols to catch the eye 👀
(•_•)
— Buffer (@buffer) October 5, 2015
<) )╯Always
/ \
\(•_•)
( (> Be
/ \
(•_•)
<) )> Testing
/ \
30 Social Media Experiments http://t.co/eZpCoDPkoF
20. Run a weekly series (perhaps on the best tips for your product) 💡
Your Buffer tip of the week 😃:
— Buffer (@buffer) September 27, 2022
Try ✨ content batching ✨
It helps you:
❇️ Save time and energy
❇️ Take time off whenever you need to because you always have content ready to go
❇️ Create a cohesive structure for content publishing
❇️ Boost productivity and consistency
21. Re-share user generated content 🔗
We love to see how much remote work has evolved. You can work from almost anywhere these days! https://t.co/L4wMVzgMu1
— Buffer (@buffer) September 21, 2022
22. Record a tutorial—do a step-by-step video or stop motion video showing how to use your product or learn something new 🍿
23. Spotlight a community member by introducing them to your audience through a mini interview 🔦
24. Answer common FAQs through an AMA 🗣
Got any questions for a Product Marketing Manager?
— Buffer (@buffer) September 26, 2022
Our very own Product Marketing Manager @p_agnew will be answering your questions here on Twitter! 🎉
Reply to this tweet with your questions and Phill will be answering them next Monday.
25. Share a trending industry-related tip 💡
26. And if all else fails, share a video of your dog 🐶
@bufferapp Jozy has the right idea when it comes to his #wfh schedule 🐶 #remotework #buffer
♬ FEEL THE GROOVE - Queens Road, Fabian Graetz
What did we miss?
Hopefully these ideas help you fill your content calendar with new posts, and perhaps they’ve sparked completely new ideas.
But we know we haven’t covered everything. So, apart from these ideas, how else do you share your content on social media?
Reach out to us on Twitter to let us know.
Want to save these ideas in Buffer for free? Head here →
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every month
Get started nowRelated Articles
Find out the best image sizes for all types of Instagram posts to ensure your content is always pixel-perfect.
Growing on Instagram takes time and effort — but with these must-do tactics, the path to an engaged following is a lot more straightforward than you might think.
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2024 — complete with tried-and-tested examples.