Anyone can start creating content on TikTok with any topic — there are accounts dedicated to everything from plant care to running a small business. However, some stand out more than others, and we’ve discovered that they fall into certain categories.
By owning who they are, sharing what they know, or involving viewers in a project they’re working on, these creators show that there’s an audience for every type of creator.
If you’ve been wondering how to get started creating content but don’t know where to begin, we’ve got you covered. Here are some of the most interesting TikTok creators — and what makes their content so appealing to their respective audiences.
Plan, create, and schedule content to get more exposure and engagement with Buffer's TikTok scheduling and analytics tools.
Creating content with a common theme
Cohesiveness and consistency are part of what makes these creators so popular. Finding a common theme or niche can help your audience understand what to expect from you and whether or not to return to your account.
@bdylanhollis: Tackling vintage recipes, one at a time
Dylan’s account is dedicated to recreating vintage recipes. His charming personality and comedic timing have drawn in 6.8 million followers. Dylan works with an old recipe book, and almost every video on his account features him making something from it.
Although he’s not an experienced baker or chef, his willingness to try out even the most ridiculous-sounding recipes (and his reaction to eating them) keeps audiences coming back.
@streetartbydavidzinn: Turning everyday sightings into imaginative art
David Zinn is a street artist who uses charcoal and chalk to turn common outdoor sights into magical 3D artworks. He uses everything from manhole covers to cracks in the sidewalk to bring his characters to life.
David’s videos have a soothing quality — encouraging viewers to engage their imagination and turn everyday sightings into magical moments. Although he’s been doing his work for years, his TikTok following has shown his existing passion project and skills to a whole new audience.
Communicating a unique perspective
TikTok creators with an unconventional look, wealth of knowledge, or perspective will find that there’s probably an audience for their content. These creators all have something unique about them – a specific style or an encyclopedic knowledge of a subject.
@carlarockmore: Making fashion interesting
Often referred to as TikTok’s “Carrie Bradshaw”, Carla has an incredible eye for style. Her take on maximalist and eclectic styling has garnered over a million followers and features in Vogue and Architectural Digest since she began posting in March 2020.
Carla has the advantage of experience and an eye for distinct pieces that she combines to make stunning outfits. Of course, a lot of people can have a massive closet they’ve curated over the years. But Carla’s approach of creating high-quality videos and engaging viewers in her thoughtful approach to putting together an outfit is what keeps her audience coming back.
@onlinekyne: Talking about math while looking amazing
Kyne is a Filipino-Canadian drag queen with an affinity for math. Most of his videos have him fully decked out in drag and explaining different concepts, from how Mobius strips work to the history of infinity.
Kyne not only looks gorgeous (and generously shares makeup tutorials) but also has a wealth of knowledge to draw from, breaking down complicated concepts in easy-to-understand short-form videos.
@arilekhraj: Sharing her fun and detailed movie nights
Arianna’s TikTok elevates “dinner and a movie” with high-effort meals recreated or inspired by whatever movie’s on the menu. She started with Disney movies and has evolved her account to build dinners around different popular films in pop culture.
Arianna makes most of her meals in her college dorm and is usually on a budget, making her videos' end results more fascinating to witness.
Sharing a journey and inspiring others along the way
Social media is the perfect spot to share information that doesn’t live elsewhere. We’re huge fans of transparency, and we’ve seen that the creators who have found aspects of their lives that they’re willing to share can find a lot of success.
@yamayamason: Influencing and teaching viewers how to become influencers
Yamaya is a micro-influencer who takes time to share her experiences and advice for viewers that are also looking to become influencers. She inserts content about determining rates and reaching out to brands between try-on hauls and brunch outings.
Her growing follower count shows that her advice comes from work she has already put into creating content.
@juliariew: Sharing the journey behind her elaborate and impactful thesis
Julia’s account is dedicated to one thing: creating a Korean Disney princess. She not only identified a gap i.e., there’s no Korean Disney princess/animated character; but is also working to create the story, music, and image behind her character. And she’s doing it while documenting every stage of her journey on TikTok.
Part of the appeal of Julia’s content is how talented she is — singing, acting, writing all for her senior thesis at Harvard.
@corporatebaddie: Providing career advice and highlighting Black women
Tamar is a Content Strategist at Netflix who recently moved to work in their Amsterdam office. She provides career advice, highlights amazing black women in tech, and documents her experiences in Amsterdam.
Tamar’s content shows the young black women on TikTok that experiences like living abroad and getting high-powered jobs aren’t far from their reach.
@designsbyfelicias: Sharing the behind the scenes of running a small business
Felicia takes building in public to a new level by documenting different aspects of running a small business on her TikTok. From designing custom creations to packaging orders, Felicia is one of many small business owners that have found a niche in sharing what goes into the creation, packaging, and shipping of each order.
Experiment until you find your niche
A major thread among all the creators on this list is their unique approach to content. There’s a theme to every creator’s posts that resonates with their audience and keeps them coming back — the evidence is in their growing followers and engagement.
Try experimenting with different formats, editing styles, and topics until you find what your audience likes from you the most. Be consistent with publishing and engage with TikTok regularly — that’s the best way to learn the ins and outs of the platform.
Once you’re ready, check out Buffer’s TikTok Reminders tool. With Reminders on our mobile app, you can start creating content and stay consistent by creating, planning, and scheduling content in advance as you grow your account.