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Hailley Griffis

Hailley Griffis

Head of Communications & Content @ Buffer

Instagram for Small Business: How to Grow in 2024 and Beyond
Instagram Marketing

Instagram for Small Business: How to Grow in 2024 and Beyond

Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business....

How to Do Small Business Branding on a Budget (2024 Edition)
Small Business Marketing

How to Do Small Business Branding on a Budget (2024 Edition)

You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money....

Twitter for Small Businesses: How to Grow in 2024 and Beyond
Twitter Marketing

Twitter for Small Businesses: How to Grow in 2024 and Beyond

There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business....

How to Use TikTok for Business: A Beginners Guide
TikTok Marketing

How to Use TikTok for Business: A Beginners Guide

This article will show you how to get started using TikTok for business and leverage the platform's free marketing tools and resources designed specifically to help businesses succeed on the platform....

How to Create a Social Media Content Strategy for Your Small Business
Small Business Marketing

How to Create a Social Media Content Strategy for Your Small Business

Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business....

The Ultimate TikTok Marketing Guide
TikTok Marketing

The Ultimate TikTok Marketing Guide

TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows....

7 Essential Marketing Tools for Small Businesses and Creators in 2024
Small Business Marketing

7 Essential Marketing Tools for Small Businesses and Creators in 2024

A careful selection of small-business-friendly marketing tools can have a big impact on campaigns and overall marketing reach. Investing in quick and easy-to-use marketing tools that simplify and automate your marketing plan will maximize your time and take your marketing content to the next level....

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