Create

Build and organize a library of content ideas

Publish

Plan, collaborate, and publish thumb-stopping content

Analyze

Analyze social media performance and create reports

Engage

Quickly navigate your comments and engage with your audience

Start Page

Build a customized landing page in minutes

AI Assistant

Generate ideas, repurpose posts, and rewrite copy in just a click

Channels

Bluesky New!

Facebook

Google Business Profile

Instagram

Mastodon

Threads

TikTok

YouTube

Breadcrumbs

Social Media Terms
KOL

KOL

KOL, or Key Opinion Leader, is an influential individual within a specific industry or niche.

What does KOL mean?

KOL stands for Key Opinion Leader, which is, essentially, an influential individual within a specific industry or niche whose opinions hold weight and influence. Unlike general influencers who may focus on broad appeal, KOLs are typically more niche, providing value through deep knowledge in specific sectors such as fashion, beauty, tech, or wellness. Think of them as trusted guides who can sway opinions within their particular field.

Some examples of KOLs are Huda Kattan, Founder of Huda Beauty and a Beauty & Cosmetics KOL, Chiara Ferragni, a Fashion & Lifestyle KOL, and Eric Nam, a K-pop singer, TV personality, and podcast host

What’s the difference between KOLs and influencers?

KOLs are usually seen as more specialized and industry-focused, often being viewed as experts rather than general lifestyle influencers. Their influence is built on their deep connection to their field, making them valuable partners for brands looking for authentic engagement rather than just visibility.