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Social Media Terms
Finsta

Finsta

A finsta is short for "fake instagram" and is a secondary Instagram account to post more unfiltered content.

What is a finsta?

A finsta, which is short for “finstagram” or "fake Instagram," is a secondary, usually private, Instagram account that people create to share posts with a more selective group of close friends. A finsta is typically more casual, unfiltered, personal, and private.

Why do people create finstas?

People create finstas as a safe space for them to post content they wouldn’t necessarily share on their main Instagram account—like unfiltered photos, inside jokes, or thoughts they’d rather keep within a trusted circle of friends.

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Resources

Instagram Captions: How to Write the Perfect One (+ 95 Caption Ideas to Steal)

Your everything guide to Instagram captions, feat. expert guidance, an AI caption generator, and ideas for a host of different Instagram posts.

How to Repost on Instagram: Why You Should as a Brand + Best Practices

The best ways to add reposting on Instagram to your social strategy and the ideal workflows for doing it quickly and efficiently.

6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.