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Social Media Terms
Finsta

Finsta

A finsta is short for “fake instagram” and is a secondary Instagram account to post more unfiltered content.

What is a finsta?

A finsta, which is short for “finstagram” or “fake Instagram,” is a secondary, usually private, Instagram account that people create to share posts with a more selective group of close friends. A finsta is typically more casual, unfiltered, personal, and private.

Why do people create finstas?

People create finstas as a safe space for them to post content they wouldn’t necessarily share on their main Instagram account—like unfiltered photos, inside jokes, or thoughts they’d rather keep within a trusted circle of friends.

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Resources

350+ Instagram Caption Ideas to Make Your Own (+ Write Yours with AI)

Over 350 funny, clever, or meaningful Instagram caption ideas for you to use on your next post, along with a guide to creating your own AI caption generator.

How to Use Instagram's New Repost Button (+ 5 Other Ways to Share)

Reposting just got easier. Whether you’re using Instagram’s new repost button or the classic workarounds, here’s how to share content the right way — with tips to grow your reach and celebrate your community.

6 Ideas to Make the Most of Your Instagram Bio

Every part of your Instagram bio is an opportunity to not only introduce (and re-introduce) yourself but also communicate your value to your audience. In this article, we’ll share some ideas for making the most of your Instagram bio and examples of some of our favorites.