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BeReal

BeReal

BeReal is a social media app that asks its users to post unfiltered photos of themselves once a day.

What is BeReal?

BeReal is a social media app that’s all about authenticity, ditching the filters and curated feeds we’ve grown accustomed to. Launched in 2020 by French developers Alexis Barreyat and Kevin Perreau, the app sends users a daily notification at a random time, prompting them to capture and share a photo within two minutes. This means no time for adjustments or retakes—it’s all about capturing what’s happening in the moment, as it is.

Download: iOS | Android

Why do people prefer to use BeReal?

BeReal’s charm lies in its simplicity. You get a snapshot of people’s real lives without the polished veneer of traditional social media. It’s become a kind of anti-Instagram, tapping into a collective desire for something more genuine. The notification, “ Time to BeReal!” has even become a meme in its own right, signaling the app’s cultural impact.

How do you use BeReal?

When you get the daily notification, you have two minutes to take and post a photo using both the front and back cameras. This gives a real-time, dual perspective—showing both you and your surroundings. There’s no editing, and you can only see others’ posts once you’ve shared your own.

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Resources

9 New Social Media Platforms You Might Not Know About

If you asked someone 20 years ago what their favorite social media platforms were, they likely wouldn’t have an answer for you. But social media has since grown in popularity and usage, with new ones being developed yearly. Here are some of the newest ones you may have never heard of.

How I Learned to Show Up Authentically as a Black, Queer Business Owner (and Why It Matters)

Kareem Queeman used to fear showing off his Black, queer identity in his work, until he realized authenticity was important for supporting others in his community. Here’s how he learned to show up more fully and take care of his mental health while doing so.