Why Startups Are So Hard, The Future of Buffer and My Biggest Mistake (So Far!): Tweets From My Airplane AMA

Founder CEO @ Buffer
On a recent flight to Hawaii, I tried a little experiment and did an “AMA in the Sky.”
On a flight (sitting in a chair in the sky with wifi!) ✈️? Got a little time, ask me about @buffer / startups / anything and I’ll reply!
— Joel Gascoigne (@joelgascoigne) February 20, 2016
It was incredibly fun and kept me busy for about 2.5 hours, nicely passing some of the flight time.
I think I ended up answering over 50 questions or thereabouts, about topics including why startups are so challenging, the pros and cons of working remotely and what’s next for Buffer. (Hint: Instagram!)
Here is a sample of the questions and answers. If you’re interested in more, you can see the full thread on Twitter.
[View the story “Airplane AMA with Joel Gascoigne of Buffer” on Storify]
@TeecycleTim @buffer We just crossed 80 people. We're soon launching https://t.co/SakhRB27yX :) Also, some form of Instagram support planned
— Joel Gascoigne (@joelgascoigne) February 20, 2016
@jasonlk Maybe 200 people by then, still fully remote. Broaden our customer segments (+more up market). We'll do sales in a unique way.
— Joel Gascoigne (@joelgascoigne) February 20, 2016
@trishofthetrade @buffer maybe the key thing is empathy. Try to gauge whether the person makes everyone they come in contact with happier :)
— Joel Gascoigne (@joelgascoigne) February 20, 2016
@FancyCapitalist @buffer hi Jessica :) great Q – yes, definitely. We've done some (often volunteer during our retreats). More to come soon!
— Joel Gascoigne (@joelgascoigne) February 20, 2016
@DiogoSnows @FancyCapitalist @buffer I wouldn't be surprised if we decide to become a B Corp in the future. I plan to look into it more :)
— Joel Gascoigne (@joelgascoigne) February 20, 2016
Do you have other questions I didn’t address here? Share them in the comments and I’ll do my best to get you an answer!
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every month
Get started nowRelated Articles

Here's why we're introducing a $250 stipend for AI tools and how we expect it to impact our work.

After two years of losses, Buffer achieved profitability in 2024 with a net profit of $202,459. Learn about our journey back to profitability, our profit-sharing philosophy, and how we distributed 15% of profits among our 73 team members.

Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.