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Buffer acquires ShareFeed, Hiten Shah becomes advisor

May 17, 2012 2 min readBuffer News

Today is a big day for us here at Buffer. We are very excited to welcome ShareFeed users to Buffer, and couldn’t be happier that Hiten Shah, CEO of KISSmetrics is coming on board as a mentor and advisor to Buffer.

Why ShareFeed?

We always are on the lookout to be completely transparent about what we do and why we do it here at Buffer. To break it down, there were a few clear reasons the acquisition was attractive to us.

Firstly, Hiten Shah (@hnshah), CEO of KISSmetrics and founder of ShareFeed is one of the most knowledgeable people in the startup world. With ShareFeed, launched in 2009, he has gained insights into the world of Social Sharing, that probably no one else has.

The analytics and marketing extraordinaire that he is, he and his team collected tons of useful data and survey results from ShareFeed users. Having access to this data and Hiten as a mentor and advisor, has been one of the key drivers.

Secondly, Hiten mentioned to us: “I cannot fully focus on ShareFeed, and the users deserve great options and a product which is adapting with the trends of sharing”. Joining as an advisor to Buffer, Hiten can still shape a product he is passionate about, whilst continuing to kick ass with KISSmetrics.

What’s next?

For the next few weeks, we will do everything to help ShareFeed users transition seamlessly to using Buffer. We love to be in touch with all users, and we’re excited to get a new perspective from ShareFeed users. If you’ve been using ShareFeed, we’d love to hear from you! Tweet us or drop us an email.

Our aim is to focus on building the single best Social Sharing tool. For that reason, signing up to ShareFeed has been disabled. We will most likely keep ShareFeed running for another few weeks and then close down the service so we can stay laser focused on Buffer.

We are excited to continue with Hiten’s data-driven approach and work closely with ShareFeed users, learning more about their problems and desires for sharing on Social Networks.

Bringing Hiten on board has already had a significant impact to the progress with Buffer, and we’re super happy to be able to work with him more closely in the coming months and years.

What do you think about this move? Let us know anything you have in mind in the comments below or also feel free to email us about this.

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