I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits.

I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.

This wasn't my first Creator Camp rodeo. In October 2024, I participated and generated 300,000 impressions across 31 posts. But this time, I had different priorities. Instead of chasing metrics, I focused on monetization and intentionality with my content pillars.

What started as a challenge quickly became a strategic shift in my LinkedIn presence. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in.

Here’s what happened when I committed to LinkedIn consistency — plus the surprising insights and actionable lessons you can apply to your LinkedIn strategy.

Setting the stage

When choosing my platform for Creator Camp, LinkedIn was a no-brainer. Apart from being where I have my largest audience, with 15,000+ followers, the platform is seeing a surge in interest as a platform for creator growth.

My content strategy

I approached this challenge with a clear focus:

• Primary format: Video (with some text and image posts)
• Content pillars: Personal branding, remote work, AI tools, and LinkedIn brand partnerships
• Posting frequency: 5-7 times per week

Rather than posting for the sake of posting, I wanted to test specific hypotheses:

1. Would consistency alone boost my visibility?
2. Could I monetize my LinkedIn presence through brand partnerships?
3. Which content types and topics would resonate most with my audience?

With these questions in mind, I set out on my 30-day journey.

The data after 30 days

After 31 days and 25 posts, the numbers were in:

• Total impressions: 83,330
• Total views: 43,647
• Total reactions: 2,628
• Total comments: 505
• Total shares: 82

But the real insights came from digging deeper into the data. Here's what I discovered:

1. Content type matters — but not why you may think

During my experiment, I posted:

• 19 video posts
• 3 text-only posts
• 2 image posts
• 1 document post

The performance breakdown revealed some surprising patterns:

Despite video making up 76% of my posts, image posts generated the highest average impressions (50% more than video), while text posts drove the most conversations.

2. Authenticity and milestone-sharing drove peak engagement

My highest-performing post wasn’t a polished how-to or deep dive. It was a candid update about securing my first brand partnership.

• Impressions: 5,052
• Engagement Rate: 5.23%
• Reactions: 221
• Comments: 41

Similarly, my second-best post announced my goal to make $20,000 from LinkedIn and outlined my plan.

3. Direct calls-to-action generated tangible results

One of my best-performing posts was a simple request for Substack recommendations. Despite lower impressions, it generated the highest number of comments (68).

4. Consistency compounds (even when individual post performance varies)

By week 4, my average impressions per post increased by 46%, reinforcing LinkedIn’s preference for consistent creators.

The challenges and how I overcame them

Committing to five to seven posts per week wasn't without its struggles. Here's how I navigated the common pitfalls of consistent content creation:

Content creation fatigue

By the middle of week two, I hit a wall — not with ideas, as I had an abundance of prompts from Creator Camp. But I was struggling to keep up the inspiration required for 5 thoughtful posts every day, on top of my regular workload.

Solution: I implemented a simple but effective system:

• Created a content calendar with flexibility built in (three planned posts, two to four flexible slots)
• Filmed videos in batches so I never ran out of posts
• Kept a running content inspiration flow in my Create space in Buffer

This approach reduced the daily decision fatigue while maintaining enough flexibility to post about timely topics.

Dealing with underperforming posts

Not every post was a winner. My lowest-performing post received just 857 impressions and 17 reactions — a fraction of my top performers. Initially, these "flops" felt discouraging.

Solution: I started analyzing these posts objectively rather than emotionally. This revealed valuable patterns:

• Posts published after 2 p.m. (UTC+1) consistently underperformed – so I needed to find the best time to post. Thankfully, we have that data handy.
• Posts without a clear hook in the first line generated fewer impressions
• Overly complex topics without personal stories saw less engagement

Instead of seeing these as failures, I reframed them to refine my strategy. I focused on creating stronger hooks and scheduling posts (with Buffer, of course).

Balancing quality with consistency

The pressure to post daily sometimes tempted me to sacrifice quality for the sake of "just getting something out."

Solution: I established minimum quality standards for each post:

• Must provide genuine value (insight, entertainment, or inspiration)
• Must include a compelling hook and clear takeaway
• Video posts must have good lighting and audio, even if the content is casual

On days when I couldn't meet these standards, I opted for a simple engagement post (asking a question) rather than forcing subpar content.

5 actionable takeaways for your LinkedIn strategy

Based on data and experiences from both my October 2024 and January 2025 challenges, here are the most impactful strategies you can implement today:

1. Diversify your content formats

While I leaned heavily on video (76% of my posts), the data showed that images actually generated the highest average impressions, and text posts drove the most comments.

2. Document your journey transparently

My highest-engaging posts shared authentic moments in my professional journey — setting goals, achieving milestones, and even discussing challenges. This was consistent across both Creator Camp challenges, where personal milestones outperformed generic content.

3. Make direct, valuable asks

LinkedIn users respond well to clear calls to action when they're framed authentically and provide mutual value.

4. Optimize your posting schedule

My data revealed that posts published between 9 a.m. and 12 a.m. (Lagos time) consistently outperformed those published later in the day – in line with our propietary best time to post data.

What's next in my LinkedIn journey

This 30-day experiment was just the beginning. Based on these learnings, I'm evolving my LinkedIn strategy in several ways:

• Content series development: Creating more structured content series (like #LinkedIncome) that followers can anticipate and follow
• Monetization expansion: Increasing the pace of brand partnerships and landing bigger contracts
• Community building: Focusing more on fostering meaningful conversations in the comments to build a stronger community
• Cross-platform synergy: Strategically repurposing my LinkedIn content for the Buffer blog and other platforms

My new goal is to double my average engagement rate within the next quarter while maintaining my posting consistency.

Consistency unlocks opportunities

The most profound lesson from both Creator Camp challenges is that while general consistency builds visibility, strategic consistency creates opportunity.

In October 2024, participating in Creator Camp on LinkedIn generated impressive metrics:

• Over 300,000 impressions (nearly four times my January results)
• 3,400+ reactions
• One viral post with 206,533 impressions

But despite these flashy numbers, I didn't convert that visibility into anything.

By contrast, in January 2025, with clearer goals and content pillars, I generated a more modest 83,000 impressions, but

• Secured my first brand partnership in just 21 days, and
• Created a foundation for sustainable LinkedIn monetization

The key wasn't having perfect content or massive visibility — it was having consistent, strategic content aligned with specific goals. The lesson? Reach does not equal results.

Don't chase vanity metrics if you want to transform your LinkedIn presence. Set clear goals, choose a realistic posting cadence, commit to it for 30 days, and use the data you gather to refine your approach.

The algorithm rewards consistency, and as my experience shows, consistency can deliver really meaningful outcomes.