If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter. With millions of active users and a unique real-time nature, Twitter can be a game-changer when it comes to reaching your target audience and engaging with your followers. However, keeping up with Twitter's fast-paced environment can be a daunting task. With thousands of tweets being posted every minute, it's easy for your content to get lost in the noise. That's w
Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business.
You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money.
There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business.
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue check mark next to their profile — used to be how Twitter identified notable accounts, but it has since evolved and changed. It used to be that you needed to request verification on the social network; now, anybody with a Twitter Blue subscription ($11/month) and a verified phone number can be verified on Twitter. In this post, we’ll give you a quick overview
Social commerce is creating opportunities for small businesses to reach more consumers like never before.
The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how.
With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media.
Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business.
TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows.
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more.
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We're longtime Twitter fans, it's been an amazing tool for building personal brands and helping small businesses grow. Yelitsa Jean-Charlies is a good example of both, she's founder of Healthy Roots Dolls and she used Twitter to grow her brand and bring “the beauty of our diversity to the toy aisle.” Since 2017, she's been using Twitter to build
We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business.
This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales.
Selling is a lot easier when you’re selling to the right people. Identify the people who need your solution the most by looking at your product and existing customer base, analyzing your competition, and consolidating the data into a readable chart.