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Ed Hallen

Ed Hallen

A collection of posts by Ed Hallen

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Online MarketingMay 1, 2014
The Science of Social Proof: 5 Types and the Psychology Behind Why They Work

A lot of things go into a person’s decision to purchase a product , and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers. Product reviews [ht