Brian Lovin

Brian Lovin

A collection of posts by Brian Lovin

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Online MarketingJan 24, 2014
How We Increased Landing Page Conversion by 16%: Lessons Learned from Redesigning the Buffer Home Page

A few weeks ago I had the opportunity to design a totally new landing page for Buffer . I had the green light to get creative and to try something new, even if that meant throwing everything away and starting from scratch. So that’s exactly what I did. The Experiment This experiment, for me, was all about learning. Learning what people care about, learning what imagery tells a story, learning about how visitors examine a landing page, and learning how they decide whethe