Beyond Spellcheck: 7 Web Tools That Check for Empathy, Inclusivity and More
Former Director of People @ Buffer
Of all the things that have been known to keep me awake at night, one of the repeat offenders is thinking of times when I’ve said the totally wrong thing to a person. That embarrassment of putting my foot in my mouth or just rubbing someone the wrong way tends to linger long past the initial moment.
Luckily, technology is working on making these sleepless nights a thing of the past!
I’m always on the lookout for writing tools that can help me communicate more clearly and empathetically online, and quite a few have hit my radar recently. Here’s a look at 7. Happy writing!
1. Crystal: See personality profiles before you hit ‘send’
Site: crystalknows.com
Price: Free trial, then $19/month to $50/month
Use for: More empathetic communication
How it works: Crystal scours the web to create unique personality profiles for anyone with an online presence. When you go to email someone (or even tweet at them, if you use the extension!), you can check out Crystal’s assessment to make sure your communication is ideal for your subject. Plus it’s fun to see what Crystal thinks about you based on your online presence. :)
I enjoyed checking our Crystal profiles so much that I thought I’d share a slideshow of a few Buffer team members:
2. Alex: Check your language for potential inclusivity issues
Site: alexjs.com
Price: Free
Use for: More inclusive communication
How it works: Alex helps you discover any opportunities in your writing to remove gender favoritism, racially insensitive language other unequal phrasing. Enter a chunk of text in the demo field to try it out, or install it using npm. There’s also an integration with Slack!
3. Foxtype: How polite is your message?
Site: labs.foxtype.com/politeness
Price: Free
Use for: More polite communication
How it works: Foxtype wants to make sure your message is as kind as possible. To test it out, paste your text in the box, and hit “Check Tone”. Foxtype will scan your message, tell you how polite your note reads, and offer a list of possible changes. You can also grab a Gmail extension if you give Foxtype your email!
4. Hemingway: Make your writing stronger
Site: hemingwayapp.com
Price: Free on the web or $10 for desktop app
Use for: Clearer communication
How it works: The Hemingway Editor keeps your writing simple, clear and concise by highlighting too-lengthy sentences in yellow and “more egregious” ones in red. It also notes adverbs, passive voice, and overly complicated words so you can have the opportunity to rewrite. Paste in something you’re working on to give it a try.
5. Writefull: Real-time language help and feedback
Site: writefullapp.com
Price: $5/month or $25/year
Use for: Language help as you write
How it works: Writefull plugs into nearly any tool you might use for writing and uses uses large language databases (Google Books and Google Web) to search for the frequency of chunks of text. Highlight any text you’re not sure of and Writefull can help by doing things like:
- Checking how often your selected text is found in the language database
- Offering examples of selected text in Wikipedia or on the web
- Sharing which words are used most often in a gap in your text
- Seeing which synonyms of a given word are used most often in your text
6. Grammarly Extension: Smart grammar and spelling checker
Site: grammarly.com
Price: Free
Use for: Grammar and spelling checks
How it works: Go beyond the standard spellcheck with Grammarly, which integrates contextual spelling and grammar checks, a thesaurus, and dictionary directly into everywhere you write online. (It flags more than 250 types of errors!).
7. ProWritingAid: Comprehensive writing editor and plagiarism checker
Site: prowritingaid.com
Price: Free to $40/year
Use for: Overall editing of writing
How it works: In need of a second pair of eyes on your work when no one’s around? ProWritingAid is the second best thing, checking for all sorts of stuff like sentence length, overused words, clichés, “corporate wording” and much more. Paid plans also include a plagiarism checker that searches over a billion web-pages, published works, and academic papers.
Share your top tools!
These are just a few of the tools I’ve been checking out lately. I’d love to hear what your go-to tools and apps might be to make sure your communication is smart, clear and empathetic. Share your favorite picks in the comments!
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every month
Get started nowRelated Articles
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
TikTok's parent company must divest the app or face a ban in the U.S. Here's everything we know, plus how to plan ahead.
Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story. They’ve taught us lessons and helped us connect with a wider audience. In Pablo’s case, the idea for this tool happene