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Introducing New Buffer Analytics: Find Your Most Clicked, Retweeted or Liked Posts

We’ve been having a lot of fun hearing some of the amazing feedback on how many of you are using Buffer.

One of the key areas that we heard about where we felt we could improve was our social media analytics area. We then reflected and brainstormed with many customers about how we could make analytics better.

Today, I’m really excited to unveil one of a series of planned analytics improvements for paying Awesome and Business plan customers. If you don’t want to wait, you can go and log into Buffer right now and see your new analytics.


Let’s dive into what’s new:

See your most clicked, retweeted, liked posts

When you head to the Buffer analytics area, as an Awesome or Business customer you can now choose to order your posts by the most clicks, retweets, likes, or whatever other metric you’d like to see:

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Buffer will then automatically sort your social media analytics by the metric you choose (here, I’m looking at the most-clicked updates):

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Sort by least-liked posts to fine-tune your posting strategy

If you’d like to know which of your posts didn’t do so well, you can accomplish the same thing and order your posts by which posts received the least clicks.

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Personally, I have always found this to be a great way to see what things resonate less with my audience so I can fine-tune my content. Especially if you’re running tests on your social accounts, seeing at a glance quickly what works and what doesn’t can be super handy:

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It looks like this was an update that people didn’t quite enjoy, great learning to do better next time! 🙂

Order your posts by type: images, link posts, quotes, etc.

Another feature that we got a lot of feedback and responses on was a way to filter your posts by type. We’ve previously learned that posting Tweets with images can have a tremendous impact on the performance of your posts.

Try checking on your own data whether you see the same by sorting by images, links, text only and comparing their engagement:

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You can then combine all these by saying “I want all the most-clicked, image-only posts I’ve recently shared”.

I’ve found this to give you a greater, more granular insight on what’s working well. In this case, I got the most retweeted, image-only posts from the last 30 days:

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Have fun exploring your most and least popular social media posts with these new data tools!

Pick your date range and export data for better reporting

To make this really robust and solid for reports and long-term views of your data, we’ve also added a date-picker and a reporting option, now available on Buffer for Business plans.

Once you’ve sorted by the metrics or post type of your choice, you can easily choose your date range from the post analytics tab or quickly export all your data:

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I hope that being able to dive into your data this way might save you a bunch of time and help you make better decisions in your social media efforts.

Just a reminder, these new features are available for those on Awesome and Business plans. If you’re not yet part of our paid plans, I hope you might give them a shot and see if you like them.

Give our new sorting in analytics a try if you like and let us know what you think of it. We’d love to hear your thoughts in the comments here or via email or Twitter anytime!


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