Schedule Instagram posts and build your brand organically

With Buffer’s Instagram scheduler, you can plan, collaborate, and publish pins that drive meaningful engagement and growth for your brand. Features include customizable posting schedules, a drafting feature that allows you to save yourpost ideas and come back to them later, a browser extension to quickly share content from anywhere on the web, and a drafts and approval process.

You can schedule Instagram image posts, video posts, carousel posts (up to 10 images), Stories, and Reels with Buffer.

Yes, Buffer offers both direct scheduling (posts that can be published automatically) and reminders (posts that you’ll receive a push notification for).

You sure can! With our platform, you can plan, edit, draft, and schedule Reels to Instagram, for free. We’ve got you covered when it comes to maximizing your Instagram Reel strategy.

Yes, you can schedule carousel posts to be published automatically to Instagram with Buffer—no need for reminders.

Yes! You can schedule your Instagram Stories to publish automatically at your desired date and time.

Scheduling Instagram posts through Buffer is super easy. Here’s how:

• To get started, log in to your Buffer account
• Click the Create Post button at the top right corner of your calendar or queue
• Select the Instagram channel you'd like to schedule to by clicking on the avatar at the top of the composer
• Craft your post by adding any photos, videos, GIFs, text, and hashtags
• Then click on Add to Queue, Share Now, Schedule Post, or Save as Draft depending on your scheduling preference

Instagram stories are a powerful channel to build your brand and engage customers. With Buffer, you can plan, prepare, and schedule your Instagram stories. Here’s how:

• To get started, log in to your Buffer account
• Select your Instagram account on the left hand side of your dashboard and head to the Stories tab
• Open the composer at the top of your stories queue
• In the stories composer, click Add Media to choose the images and videos you'd like to include in your story. You can upload up to 10 media files within one story.
• Drag and drop your images and videos into the order you want
• Add notes, links, and reminders in the notes section by clicking on Add Notes
• Finally, click Schedule Story. Choose the desired date and time to receive the reminder and we'll send a push notification to your mobile device at that time.

If you’re a small business owner, or social media manager, there are many benefits to scheduling your Instagram posts. Here are a few reasons why people prefer to schedule:

• It saves them time and mental energy
• It ensures that they post consistently (and keeping a consistent schedule helps you maximize engagement)
• It gives you better control over your Instagram content
• It enables you to plan and post to Instagram from your desktop

With Buffer, you can schedule, plan, analyze, engage, and much more. Get started with a 14-day free trial, connect your Instagram channel, and start scheduling immediately.