Social media management software Buffer released new Instagram engagement features to help small businesses better engage with their customers on Instagram today, the company already has features to help people schedule and analyze their social media posts. One standout element of these engagement features is that they automatically label comments related to questions or orders, and leverage machine learning to identify negative comments. 

Diego Sanchez, the Product Manager at Buffer who worked on creating this feature, explained “We talked to many small businesses and we kept hearing a common theme: It’s really hard to stay on top of comments on Instagram, and things tend to fall through the cracks.” He goes on to share more about the goal of these new features. “We wanted to help businesses stay on top of comments by adding smart labels to those comments.” 

Last year, Buffer retired the customer service product they acquired in 2015, which helped businesses deliver fast and responsive customer support on social media. In its place, they began building a more integrated set of social media engagement features that would allow small businesses to engage with their customers through Buffer. This is part of a broader stance that Buffer is taking to create a complete social media marketing tool for small businesses, emerging brands, and entrepreneurs. 

Buffer’s CEO, Joel Gascoigne, shared more on what the release of these features means for the future of Buffer. “Small businesses play a critical role in shaping innovation, providing truly meaningful work, and driving positive changes for local communities and society. We’re building Buffer with small businesses in mind, to give them the tools to do this important work. We’re now expanding Buffer to become a comprehensive social media toolkit, which will help our customers save time, get better results on social media, and see more growth.” 

These engagement features are now available to anyone with a Buffer subscription or trial and were added to existing pricing plans at no additional cost. Using Buffer’s engagement features, small businesses can quickly answer comments on social media without worrying about missing comments in the native Instagram app. Buffer also has a dedicated team to build out these features further, with a roadmap that includes expanding to other social networks.

Check out buffer.com/engage to see these features in action. Reach out to press@buffer.com with questions or interview requests. 

Buffer is a social media marketing tool made to power small businesses online. Using Buffer, small businesses can publish social media posts, analyze the results, and engage with their audiences, all in one place. 

Buffer Launches Engagement Features for Instagram 

For the fifth year in a row, Entrepreneur magazine has identified businesses that they determined are mastering the art and science of growing a business. To do this, they evaluate companies on five metrics:  impact, innovation, growth, leadership, and business valuation. Buffer is thankful to be recognized on the list for the second year in a row. 

This recognition comes shortly after Buffer surpassed $20 Million in  annual revenue and at a time when Buffer’s CEO Joel Gascoigne recently  described Buffer in a blog post as “a fundamentally different company.”  He goes on to explain that the company’s recent evolution and expansion  “has turned Buffer into a company with multiple products and as a  result, multiple revenue streams. Having several revenue streams is  setting us up to be a more sustainable, profitable, and long-term  company.”

Jason Feifer, editor in chief of Entrepreneur magazine, elaborated on  the ranking by saying that "every entrepreneur knows that a healthy  business isn't just about growth.” He went on to explain, “it's about being well-rounded—growing your culture and your systems as strongly as  you grow your revenue. That's why we're excited to celebrate these  companies with our fifth annual Entrepreneur 360. The companies that  make the ranking have pushed boundaries with their innovative ideas,  fostered strong company cultures, impacted their communities for the  better, strengthened their brand, and grown impressively as a result."

Buffer was ranked number 57 on the list out of 360 total companies and the ranking of each company was based on the analysis of 50-plus  data points organized into five pillars: revenue and customers,  management efficiency, innovation, financial evaluation, and business  valuation.

For additional details on the E360 List and the companies recognized, visit: entrepreneur.com/360

About Buffer
Buffer is a suite of social media products  made for modern, online brands, providing them with the tools they need  for visual marketing, audience engagement, and analytics. We want to  help these brands stand out online and to drive meaningful engagement  and measurable results for their brand and their bottom line. Our suite  of publishing, engagement, and analytics tools helps more than 75,000  brands build remarkable online profiles.

About Entrepreneur Media Inc.
For 42 years, Entrepreneur  Media Inc. has been serving the entrepreneurial community by providing comprehensive coverage of business and personal success through original  content and events. Entrepreneur magazine, Entrepreneur.com,  GreenEntrepreneur.com, and publishing imprint Entrepreneur Press provide  solutions, information, inspiration, and education read by millions of entrepreneurs and small business owners worldwide.

Buffer Named No. 57 on Entrepreneur Magazine’s Annual Entrepreneur 360™ Ranking Of America's Best Privately Owned Companies

Buffer Makes Entrepreneur Magazine's Annual Entrepreneur 360™ Ranking of America's Best Privately Owned Companies

The Buffer team has been actively working towards building out a full suite of brand-building products for businesses over the last few years. With their latest product Analyze, which was released in July of this year, they now offer three products designed to help businesses build their brand and connect with their customers online. 

Buffer’s full suite of products includes: Publish, which is their core product, helps with planning content and visual marketing; Reply,  which was originally acquired as Respondly in 2015, helps businesses respond to customer service on social media; And finally, their most recent product Analyze gives insights into growing on Facebook and  Instagram. 

According to Buffer’s CEO Joel Gascoigne, “We’re now a fundamentally  different company.” He adds, “Building a brand is one of the most important and one of the hardest things for growing an early company.  And now, this is what we're focusing all our efforts on at Buffer.” 

This expansion of Buffer’s offerings comes at a time when the company is close to being 8 years old, has just surpassed $20 Million in ARR,  and expects to reach $23 Million in ARR by the end of the year. It took the now 90-person team 6 years to reach $10 million and only 3 years after that to double it to $20 million. Buffer is in a unique position having spent $3.3 Million buying out a large portion of investors just last year while also having recently rebuilt their codebase.

Buffer’s most up-to-date financial numbers are as follows: 

Up-to-date photos and logos are available at buffer.com/press.   

About Buffer
 Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing,  audience engagement, and analytics. We want to help these brands stand out online and to drive meaningful engagement and measurable results for their brand and their bottom line. Our suite of publishing, engagement,  and analytics tools helps more than 75,000 brands build remarkable online profiles. Learn more at buffer.com 

Buffer, a software company well known in the world of social  media, now offers three products and is shifting focus from social media  and into brand building. 

Buffer Surpasses $20 Million In Annual Revenue, Expands Into Brand Building

Today Buffer released its third product, a standalone analytics platform called Analyze. Analyze supports social media managers in analyzing their performance on Instagram and Facebook. 

Analyze was first put into production in July 2017 and had their first customer while still in beta in February of 2018. At the time of launch, Analyze has more than 1,000 paying customers and is earning more than $500,000 in annual revenue. 

In a blog post written by Analyze Product Manager, Tom Redman he  shares that “Analyze’s revenue should match our expenses this year,  right around that $1M mark, and recoup its investment to date in the  next two years.”  

Analyze is Buffer’s third product, the second being Reply which was originally acquired as Respondly in 2015. This product launch brings the  company to achieve a vision set out by CEO Joel Gascoigne in 2017 to  turn Buffer into a “multi-product company.” 

Analyze’s features include allowing users to create reports on their performance in as few as two clicks as well as offering intuitive answers about the best day to post, the types of posts that perform best, and how often to post to maximize engagement.

In addition to now having three products, Buffer also has over 75,000  paying customers and recently surpassed $20 Million in ARR.

About Buffer
 Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing,  audience engagement, and analytics. We want to help these brands stand out online and to drive meaningful engagement and measurable results for their brand and their bottom line. Our suite of publishing, engagement,  and analytics tools helps more than 75,000 brands build remarkable online profiles. 

The product, Analyze, brings Buffer to three products.

Buffer Launches A Standalone Analytics Platform

Buffer is grateful to have been recognized as one of the “Best  Entrepreneurial Companies in America” on Entrepreneur magazine’s  Entrepreneur360™ List. Every year, Entrepreneur Magazine highlights 360  small businesses that are privately owned in the U.S. that they believe are mastering the art and science of growing a business. 

Joel Gascoigne, Buffer’s CEO, shared more on this in their annual Year in Numbers report. “In the past year at Buffer, we've focused on making good business decisions that help us be a sustainable, profitable company for the long run. We are committed to a long future ahead  continuing to build great products that customers love, and cultivate a  workplace of trust, freedom and flexibility.” - Joel Gascoigne, Buffer  CEO 

Buffer was evaluated for Entrepreneur Magazine’s list based on:  impact, innovation, growth, and leadership. The team at Buffer is honored to be regarded by Entrepreneur Magazine as having mastered those  elements. 

“Our annual evaluation of vetted data offers a 360-degree analysis of  top privately-held companies across a multitude of industries,”  explains Jason Feifer, editor in chief of Entrepreneur Magazine. “They  are deemed successful not only by revenue numbers but by how  well-rounded they are. The companies that make the list have pushed  boundaries with their innovative ideas, fostered strong company  cultures, impacted their communities for the better, and increased their  brand awareness.” 

Honorees were identified based on the results from a comprehensive  study of independently owned companies, using a proprietary algorithm  and other advanced analytics. The algorithm was built on a balanced  scorecard designed to measure five metrics reflecting major pillars of  entrepreneurship—innovation, growth, leadership, impact and business valuation.

About Buffer
 Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive  meaningful engagement and results on social media. Over 5 million people have signed up to use our suite of publishing, engagement, analytics,  and collaboration tools, all of which are carefully chosen and highly refined in order to help social media marketers and teams work more  efficiently and effectively. Buffer is a team of real people, aligned in  common values.

About Entrepreneur Media Inc. 
 For 41 years, Entrepreneur Media Inc. has been serving the  entrepreneurial community by providing comprehensive coverage of business and personal success through original content and events.  Entrepreneur magazine, Entrepreneur.com, GreenEntrepreneur.com and publishing imprint Entrepreneur Press provide solutions, information,  inspiration and education read by millions of entrepreneurs and small business owners worldwide. To learn more, visit entrepreneur.com. Follow us on Twitter or Instagram at @Entrepreneur and like us on Facebook at  facebook.com/entmagazine.

Buffer Named No. 36 On Entrepreneur Magazine’s Entrepreneur360™ List 

Buffer Selected One Of Entrepreneur Magazine's 2018 “Best Entrepreneurial Companies In America”

Inc. Magazine today ranked Buffer No. 1557 on the Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within  the American economy’s most dynamic segment—its independent small businesses. With three-year growth of 302% from 2014 to 2017 helping  Buffer make the list, the team is grateful to be joining the ranks of  companies such as Zappos, Yelp, Pandora, Facebook, Oracle, Microsoft,  and many others.

“In the past year, we’ve made significant efforts at Buffer to become a sustainable company that can exist and serve customers for decades to come,” says Buffer CEO Joel Gascoigne. “As an organization that  strives to see growth as a side effect of solving customer problems and  creating a healthy, positive and safe working environment for the team,  we're especially delighted to be named one of the Inc. 5000 for the  first time.” 

As a transparent company, Buffer is in a rare position to openly  share all of its revenue and earnings. Here are several key numbers from  Buffer’s second quarter of 2018: 

Since 1982, the Inc. 5000 list has honored the extraordinary journeys of the fastest-growing companies in America. “If your company is on the  Inc. 5000, it’s unparalleled recognition of your years of hard work and  sacrifice,” says Inc. editor in chief James Ledbetter. “The lines of  business may come and go, or come and stay. What doesn’t change is the  way entrepreneurs create and accelerate the forces that shape our  lives.”

The Inc. 5000 is a prestigious honor for growing private businesses  and the team at Buffer is deeply honored to be receiving it this year. 

Buffer is an intuitive, streamlined social media management platform  trusted by brands, businesses, agencies, and individuals to help drive  meaningful engagement and results on social media. Over 5 million people have signed up to use our suite of publishing, engagement, analytics,  and collaboration tools, all of which are carefully chosen and highly  refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned in  common values. For more information, visit  www.buffer.com 

The 2018 Inc. 5000 is ranked according to percentage revenue growth when comparing 2014 and 2018. To qualify, companies must have been founded and generating revenue by March 31, 2014. They had to be  U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2017. (Since then, a  number of companies on the list have gone public or been acquired.) The minimum revenue required for 2014 is $100,000; the minimum for 2017 is  $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s  September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is  the only major brand dedicated exclusively to owners and managers of  growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National  Magazine Award for General Excellence in both 2014 and 2012. The total  monthly audience reach for the brand has been growing significantly,  from 2,000,000 in 2010 to more than 18,000,000 today.  For more  information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in  the nation. Started in 1982, this prestigious list has become the  hallmark of entrepreneurial success. The Inc. 5000 Conference &  Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative  workshops, celebrated keynote speakers, and evening functions.

Buffer Ranks No. 1557 on the 2018 Inc. 5000 with three-year growth of 302%

Buffer Named One of The Inc. 5000 For The First Time

Buffer is grateful to be recognized as one of Inc. magazine’s Best Workplaces for 2018, the publication’s third annual ranking in the fast-growing private company sector.

The award is the result of a wide-ranging and comprehensive measurement of private companies who have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits. Out of thousands of applicants, Inc. singled out just under 300 winning companies.

“We’re honored to be receiving this award from Inc. At Buffer, we’re focused on cultivating a positive, inclusive, inspiring and supportive culture. I’m proud of our team for living up to our values. Our goal is to create a workplace of the future, an organization with trust and freedom. We’re delighted to receive this recognition.” -Joel Gascoigne, Buffer CEO

The 2018 Inc. Best Workplaces Awards assessed applicants on the basis of benefits offered and employees’ responses to a unique, 30-question survey fielded by each of the applying companies. Responses were evaluated by the research team at Quantum Workplace. Each company had to achieve a statistically significant response rate based on employee count.

“By including an employee survey into this year’s Best Workplaces selection process, we’ve really raised the bar. Companies that don’t score at the very top of their peer group don’t make the cut. So, our hats are off to the winners. They all excelled at engaging their workers, making them feel appreciated, and aligning them behind a mission. And remember, that’s not just our opinion: The employees told us that themselves.”- James Ledbetter, Inc. editor-in-chief.

Buffer is one of the highest-scoring businesses with standout employee engagement

Buffer Named One Of Inc. Magazine's Best Workplaces of 2018

The Buffer team is honored to have had their iOS app win the 2018 Webby award for Best Practices in Mobile Sites and Apps. The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide this year.

Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, Podcasts & Digital Audio, and Games.

The Buffer mobile team for iOS consists of two developers who are dedicated to making the Buffer iOS app a valuable resource for social media marketers on the go.

“Nominees like Buffer are setting the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of The Webby Awards. “It is an incredible achievement to be selected among the best from the over 13,000 entries we received this year.”

Buffer iOS Engineer Andrew Yates and Digital Marketing and Business Development Manager Brian Peters attended the 22nd Annual Webby Awards in person in New York on the 14th of May. For the famous five-word acceptance speech, the duo stayed true to the Buffer team’s desire to share on social and said “Let’s take a selfie … smile!”

Brian Peters and Andrew Yates deliver the five-word acceptance speech.

The 22nd Annual Webby Awards: Full Show

Brian Peters and Andrew Yates on the red carpet.

Buffer on the 22nd Annual Webby Awards Red Carpet, presented by Paramount Network

About Buffer
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. Over 5 million people have signed up to use our suite of publishing, engagement, analytics, and collaboration tools, all of which are carefully chosen and highly refined in order to help social media marketers and teams work more efficiently and effectively. Buffer is a team of real people, aligned in common values.

About The Webby Awards
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites, Film & Video, Advertising, Media & PR, Mobile Sites & Apps, Social, Podcasts & Digital Audio, and Games. Established in 1996, The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards is presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include: YouTube, HBO, WP Engine, Vitamin T, EY, YouGov, Paramount Network, PUBLIC, The Hollywood Reporter, WNYC Studios, Digiday, Glixel, Product Hunt, and Social Media Week.

Buffer’s iOS app is recognized for Best Practices in the Mobile Sites and Apps category

Buffer's Mobile App Wins A 2018 Webby Award

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