Pick your perfect plan

Save 2 months with yearly billing 🎉

Free

For individuals and businesses getting started with social media.

Get started

$0

Connect up to 3 channels

  • Planning & publishing tools
  • Landing page builder
  • AI Assistant

Essentials

For professionals who use publishing, analytics & engagement tools.

Try free for 14 days

$6

/ monthlyfor 1 channel

Add additional channels for $6/month

Billed monthly

  • Free features, plus:
  • Engagement tools
  • Analytic reports

Team

For teams who want unlimited users, collaboration, and reporting.

Try free for 14 days

$12

/ monthlyfor 1 channel

Add additional channels for $12/month

Billed monthly

  • Essentials features, plus:
  • Unlimited team members & clients
  • Draft collaboration tools

Agency

For marketing agencies with 10 or more channels.

Try free for 14 days

$120

/ monthlyfor 10 channels

Add additional channels for $6/month

Billed monthly

  • Team features, plus:
  • Custom access & permissions
  • Agency-friendly pricing

Prices are displayed USD. Applicable taxes may apply.

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Compare our plans and features

Free

$0 per channel

Sign up for free

Essentials

$6/mo per channel

Try free for 14 days

Team

$12/mo per channel

Try free for 14 days

Agency

$120/mo for 10 channels

Try free for 14 days

Basics

Monthly Price

Always $0

Starts at $6/mo

Starts at $12/mo

Starts at $120/mo

Channels

Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels

Up to 3

$6/mo per channel

$12/mo per channel

$120/mo for the first 10 channels. Additional channels for $6/mo per channel

Scheduling Posts

Free plans allow for 10 scheduled posts per channel at one time. *Paid plan channels have a 2,000 scheduled post cap per our Fair Use Policy.

10 per channel

Unlimited*

Unlimited*

Unlimited*

Channels

Instagram

Creator or Business accounts

TikTok

Business profiles required

Facebook

Pages and Groups

Twitter

Profiles

LinkedIn

Profiles and pages

Mastodon

Profiles

YouTube

Shorts

Google

Business Profiles

Pinterest

Boards

Start Page

A landing page for your brand where you can showcase the things that matter

Content Creation

Buffer AI Assistant

Generate new posts for your Buffer schedule, repurpose existing posts, and come up with an endless new ideas

Ideas

Capture and store your great ideas whenever they come to you

100 ideas

2000 ideas

2000 ideas

2000 ideas

Drafts

Save your content for later on mobile or desktop

Canva

Import content directly from Canva

Google, OneDrive, Dropbox Integrations

Import content directly from your favorite cloud storage provider

Post Previews

See how your posts will appear on each channel

Browser Extension

Open the composer on any web page and add posts directly to your queue

Publishing

Content Scheduling

Create posts and schedule their release for each channel

Custom Schedules

Set time slots throughout each week for your content to be released

Tailored Posts for Each Channel

Seamlessly iterate on content to customize posts for each channel

Queue or Calendar View

View your content as a chronological feed or in a calendar view

Mentions

Tag other Facebook, LinkedIn, Instagram, and TikTok Pages (some restrictions apply)

Twitter Threads

Draft and schedule threads on Twitter. *The Free plan offers one scheduled Twitter Thread in Buffer at any time. Post the Twitter thread and schedule again, as many times as you want

1 at a time

Unlimited

Unlimited

Unlimited

Custom Video Thumbnails

Choose a custom thumbnail and title for your videos

Hashtag Manager

Create, save, reuse, and optimize groups of hashtags for your social channels

First Comment Scheduling

Schedule a first comment with your Instagram or LinkedIn posts

Shuffle Queue

Shuffle the order of the posts in your queue

Link Shorteners

Shorten links to buff.ly, bit.ly, or your own domain (through bit.ly)

Video Scheduling

Schedule video to Reels, TikTok, YouTube Shorts and more

Tags

Organize, categorize, and keep track of different types of content

3

250

250

250

Landing Page

Build a simple, flexible landing page with Start Page

Analytics, Insights & Reporting

Performance Overview

See an overview of key metrics (impressions, engagements and new followers, etc)

Individual Post Analytics

See a history of all of your published posts, iterate, and evolve

Historical Data Access

Backfill data from the past 6 months for all channels except Twitter (28-day limit) and Instagram (30-day limit)

Data Storage

Store, analyze, and export up to two years of data

Tag Analysis

Get insights and reports for tagged content

Boosted Post Insights

Analyze your boosted posts and compare with your organic results to optimize your ad spend

Hashtag Performance

Get insight into how your hashtags could be affecting your reach and engagement rates

Audience Demographics

Age, gender, and location

Machine Learning Insights

Get suggestions for what, when, and how often to post to maximize your results

Instagram Stories Analytics

View completion rates and key metrics over time

Shopify Performance

See your sales, top referrals, and top products alongside your social media data

Custom Reports

White-labeled and annotated for easy analysis

Exportable Reports

Available as a PDF, image, or CSV

Branded Reports

Add a custom logo to each of your reports

Cover Page

Get an automatically generated cover page when you download your report as a PDF

Engagement

Grid view

See which posts have unanswered comments and quickly jump in

Important Comment Detection

Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness

Hotkeys

Get through comments quickly without taking your hands off the keyboard

Easy Account Switching

Seamlessly switch between multiple accounts and channels. No more logging in and out

Team Management

Included Users

The number of users who can access and contribute content to your Buffer account

1

1

Unlimited

Unlimited

Draft Post Management

Account owners can set post drafting, approval, and full posting access across users

Custom Access & Permissions

Manage which channels each user is invited to and their post-approval status

Approval Workflow Tools

Manage who can draft and approve posts across your team

Notes

Add internal comments to your content

Integrations & Apps

iOS and Android Apps

Publish is available on iOS and Android

30+ Third-Party Integrations

Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Mailchimp, Pocket, Feedly, and more

Two Factor Authentication

Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android)

Google Analytics integration

Find in-depth insights on your posts and campaigns in Google Analytics

Custom UTM parameters

Track the effectiveness of your posts and campaigns using custom UTM parameters

Support & Community

Self-Service Knowledge Base

Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials

Social Media Support

Fast support on Social Media via Twitter and Facebook

Email Support

Fast and helpful support via email — a whole team of people cheering for you
Free$0 per channel
Essentials$6/mo per channel
Team$12/mo per channel
Agency$120/mo for 10 channels

Basics

Monthly Price

Always $0

Channels

Example: 2 Twitter profiles, 2 Facebook pages, and 2 Start Pages counts as 6 channels

Up to 3

Scheduling Posts

Free plans allow for 10 scheduled posts per channel at one time. *Paid plan channels have a 2,000 scheduled post cap per our Fair Use Policy.

10 per channel

Channels

Instagram

Creator or Business accounts

TikTok

Business profiles required

Facebook

Pages and Groups

Twitter

Profiles

LinkedIn

Profiles and pages

Mastodon

Profiles

YouTube

Shorts

Google

Business Profiles

Pinterest

Boards

Start Page

A landing page for your brand where you can showcase the things that matter

Content Creation

Buffer AI Assistant

Generate new posts for your Buffer schedule, repurpose existing posts, and come up with an endless new ideas

Ideas

Capture and store your great ideas whenever they come to you

100 ideas

Drafts

Save your content for later on mobile or desktop

Canva

Import content directly from Canva

Google, OneDrive, Dropbox Integrations

Import content directly from your favorite cloud storage provider

Post Previews

See how your posts will appear on each channel

Browser Extension

Open the composer on any web page and add posts directly to your queue

Publishing

Content Scheduling

Create posts and schedule their release for each channel

Custom Schedules

Set time slots throughout each week for your content to be released

Tailored Posts for Each Channel

Seamlessly iterate on content to customize posts for each channel

Queue or Calendar View

View your content as a chronological feed or in a calendar view

Mentions

Tag other Facebook, LinkedIn, Instagram, and TikTok Pages (some restrictions apply)

Twitter Threads

Draft and schedule threads on Twitter. *The Free plan offers one scheduled Twitter Thread in Buffer at any time. Post the Twitter thread and schedule again, as many times as you want

1 at a time

Custom Video Thumbnails

Choose a custom thumbnail and title for your videos

Hashtag Manager

Create, save, reuse, and optimize groups of hashtags for your social channels

First Comment Scheduling

Schedule a first comment with your Instagram or LinkedIn posts

Shuffle Queue

Shuffle the order of the posts in your queue

Link Shorteners

Shorten links to buff.ly, bit.ly, or your own domain (through bit.ly)

Video Scheduling

Schedule video to Reels, TikTok, YouTube Shorts and more

Tags

Organize, categorize, and keep track of different types of content

3

Landing Page

Build a simple, flexible landing page with Start Page

Analytics, Insights & Reporting

Performance Overview

See an overview of key metrics (impressions, engagements and new followers, etc)

Individual Post Analytics

See a history of all of your published posts, iterate, and evolve

Historical Data Access

Backfill data from the past 6 months for all channels except Twitter (28-day limit) and Instagram (30-day limit)

Data Storage

Store, analyze, and export up to two years of data

Tag Analysis

Get insights and reports for tagged content

Boosted Post Insights

Analyze your boosted posts and compare with your organic results to optimize your ad spend

Hashtag Performance

Get insight into how your hashtags could be affecting your reach and engagement rates

Audience Demographics

Age, gender, and location

Machine Learning Insights

Get suggestions for what, when, and how often to post to maximize your results

Instagram Stories Analytics

View completion rates and key metrics over time

Shopify Performance

See your sales, top referrals, and top products alongside your social media data

Custom Reports

White-labeled and annotated for easy analysis

Exportable Reports

Available as a PDF, image, or CSV

Branded Reports

Add a custom logo to each of your reports

Cover Page

Get an automatically generated cover page when you download your report as a PDF

Engagement

Grid view

See which posts have unanswered comments and quickly jump in

Important Comment Detection

Machine-learning-powered alerts highlight open questions & comments on sales or unhappiness

Hotkeys

Get through comments quickly without taking your hands off the keyboard

Easy Account Switching

Seamlessly switch between multiple accounts and channels. No more logging in and out

Team Management

Included Users

The number of users who can access and contribute content to your Buffer account

1

Draft Post Management

Account owners can set post drafting, approval, and full posting access across users

Custom Access & Permissions

Manage which channels each user is invited to and their post-approval status

Approval Workflow Tools

Manage who can draft and approve posts across your team

Notes

Add internal comments to your content

Integrations & Apps

iOS and Android Apps

Publish is available on iOS and Android

30+ Third-Party Integrations

Use Buffer with your favorite apps like Zapier, IFTTT, Quuu, Mailchimp, Pocket, Feedly, and more

Two Factor Authentication

Two-factor authentication codes can be generated via SMS or Google Authenticator (available on iOS and Android)

Google Analytics integration

Find in-depth insights on your posts and campaigns in Google Analytics

Custom UTM parameters

Track the effectiveness of your posts and campaigns using custom UTM parameters

Support & Community

Self-Service Knowledge Base

Access to our FAQ where you’ll find how-to guides, most popular questions, and video tutorials

Social Media Support

Fast support on Social Media via Twitter and Facebook

Email Support

Fast and helpful support via email — a whole team of people cheering for you

FAQ

1
What channels are supported within each of Buffer's tools?

The table below lists the supported channels for Buffer's publishing, analytics, and engagement tools:

Channel Publishing Analytics Engagement
Facebook Pages
Facebook Groups
Instagram business accounts
Twitter profiles
LinkedIn Pages
LinkedIn profiles
Pinterest business accounts
Shopify stores
TikTok business accounts
Google business profiles
Start Pages
Mastodon

2
Who is the Buffer Free plan ideal for?

The Free plan is ideal for individual users who want to schedule content to up to three channels.

3
What does the Buffer Essentials plan offer?

The Essentials plan is better suited for scheduling content to a brand's social channels and provides access to Buffer's advanced analytics and engagement tools.

4
Who should consider the Buffer Team plan?

The Team plan is best for teams who want to collaborate on their social media posts and unlocks the ability to invite unlimited team members. However, it's not limited to teams only. Even if you're a solo social media marketer who needs someone to approve posts, the Team plan can be useful for getting your drafts approved. So, if you need help with approvals or want to collaborate with others on your social media content, the Team plan could be a great fit for you.

5
What is the Buffer Agency plan?

The Agency plan is for organizations or individuals who want to connect 10 or more social channels and provides all the features of both the Essentials and Team plans at a lower price point. Agency plans start at $120 per month for up to 10 channels. Any additional channels connected after 10 would be priced at $6 a month (or $60 a year) instead of $12.

6
What are the billing options for Buffer's plans?

You can choose to pay for your plan on a monthly or annual basis. Opting for the annual billing option comes with a discount. You can switch between these two options at any time. In the event that you switch billing frequencies, we will make prorations and refunds as necessary.

7
What payment methods does Buffer accept?

Buffer accepts credit and debit card payments from Visa, Mastercard, American Express, JCB, Discover, and Diners Club. We’re not able to accept PayPal, check or bank transfer payments. For more information on our accepted payment methods, head here.

8
Does Buffer offer a free trial?

Yes, Buffer offers a free trial on our Team plan for 14 days. During the trial, you can change your plan type at anytime, including paying for a plan or opting for a Free plan.

9
What happens at the end of a Buffer trial?

If you'd like to move ahead with the subscription at the end of your trial, you can enter your credit card details under Billing Method. If you don't want to upgrade to a paid plan at the end of your trial and you haven't entered your credit card details, your account will automatically be downgraded to the Free plan.

10
After the trial ends, will scheduled posts still go out?

Yes, scheduled posts will continue to go out after the trial ends, as long as the connected social channel is not locked. However, the Free plan has a 10 post queue limit (you won’t be able to schedule more than 10 posts on your unlocked channels). Locked channels will not be usable, but they will automatically unlock if you upgrade to a paid plan with space for those channels. For more info, head here.

11
Will I lose anything when I move from trial to subscription?

The transition from trial to subscription is seamless, and all of your connected social channels, scheduled posts, analytics, and reports will remain in place. That’s the case if you move from a trial to a free or paid plan.

12
Can I keep my three free channels if I upgrade from Buffer’s Free plan to a paid plan?

You won't be able to keep your three free channels if you upgrade to one of the Essentials plans. This is because we can't run two plans on a single account, and every channel you have connected will be upgraded. However, the good news is that your existing three channels will now allow up to 2,000 posts. Plus, you’ll get access to full analytic reports, engagement tools and a number of other great benefits depending on the channel type.

13
What is the scheduled post limit for the Free plan?

The scheduled post limit for the Free plan is 10 per social channel. Once a scheduled post gets published, another slot becomes available, up until the maximum of 10 scheduled posts per social channel is reached.

14
What is the scheduled post limit for the Essential, Team and Agency plans?

The scheduled post limit for the Essentials, Team and Agency plans is 2,000 per social channel.

15
Is the scheduled post limit a daily, weekly, or monthly limit?

The posting limit is not based on a time period. Instead, it refers to the number of posts you can have scheduled in your queue at any one time, for each channel.

16
Does Buffer offer a discount for nonprofits?

Yes, Buffer is proud to offer a 50% discount to nonprofits. Learn more here.

17
What is Start Page?

Start Page is a feature that allows users to create a beautiful landing page featuring your most important links and calls to action. It also offers publishing capabilities, allowing users to publish updates straight to their Start Page. Learn more here.

18
What is Buffer’s AI Assistant?

With the Buffer AI Assistant you can generate ideas in just a click and repurpose your existing content dozens of times, helping you grow your engagement across all social platforms. The AI Assistant is available on all plans, including the free plan, but there are limits on how many AI Credits each plan has. Every time you use the AI Assistant, an AI Credit is used.

19
Are Buffer's mobile apps and browser extensions available on the Free plan?

Yes, Buffer's mobile apps and browser extensions are available for all Buffer plans, including the Free plan. Our mobile apps are available on both iOS and Android platforms, while our browser extensions are available on Google Chrome, Firefox, and Safari.

20
When were the prices on Buffer's pricing page last updated?

The prices on Buffer's pricing page were last updated as of August 2021.

21
Does Buffer charge VAT to customers?

Buffer will be charging VAT to appropriate customers in the future. This is subject to taxes per your regional policies. Buffer supports exemption from tax processes where possible.

140,000+ people like you use Buffer to build their brand on social media every month