This week, Carlos Gil stopped by #bufferchat to share his insights about personal branding on social media. The community discussed why cultivating a personal brand is important, what authenticity looks like, how to overcome challenges when it comes to managing a personal brand, and much more!
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What does “personal brand” mean for you?
From Carlos:
- Your “personal brand” is your identity, it’s you, and how you’re viewed by others.
- Personal brand goes beyond your name & what you do, it’s your mission, objective, value proposition.
- Your personal brand is your digital footprint. Google yourself, the results are who you are.
From the community:
- “What is the most original, best, and amazing version of yourself? That is your
#personalbrand.” @lafitara - “Personal brand” is just marketing-speak for reputation. It’s what you’re known for, and how likable you’ve made yourself.” @Lauchlin
- “Personal brand is the aggregate of all your actions, online and/or off. It’s defined by others’ perception.” @martinlieberman
See all the great answers to question 1 here!
Is it important to have a personal brand? Why or why not?
From Carlos:
- Yes, your “personal brand” is what prospective employers and clients compare you against.
- Those who invest in building their personal brand by networking are more likely to be found.
- Your personal brand doesn’t just live online, it’s who you are 24/7 and in your community too.
- Earlier this year when I was looking for work, having a visible presence on YouTube, Twitter, & online helped me stand out.
- I landed a job at LinkedIn by taking a risk and documenting my job search which helped me stand out https://www.youtube.com/watch?v=BaU8W38WoDc …
- Example of personal branding when looking for work: https://www.youtube.com/watch?v=Oo3awOupx-U …
- When you’re hired today, employers are looking you up on Google, Facebook, LinkedIn. Same goes for potential clients.
From the community:
- “You have a personal brand whether you know it or not. The real question is are you actively managing it?” @RyanRhoten
- “It’s no longer IF you have a personal brand. It’s how you choose to cultivate it or let it be cultivated on your behalf.” @danielleirogers
- “dmittedly, a personal brand helps your voice cut through the noise. ‘Oh, I like and trust what this person will say.'” @AnnDiab
- “Yes it’s important.. it defines WHO YOU ARE. without a personal brand you’re just a grain of sand in an ever expanding beach.” @socialeyze
See all the great answers to question 2 here!
How can you discover and define your brand voice?
From Carlos:
- Ask yourself: Who are you, what do you want to accomplish, what value do you bring? Have an endgame.
- If you’re looking to become influential within your industry you need to be viewed as a voice and “thought leader”.
- Networking within your industry online and off. Going to conferences. Blogging. Twitter chats. Creating YouTube videos.
- Just be yourself. Don’t try to emulate or copy what someone else is doing, that will never work.
- When I founded
@JobsDirectUSA it was all about trying to connect employers w/ job seekers. My brand evolved from my mission. - Most important, HELP others be successful w/o expectation of anything in return. You can’t go wrong.
From the community:
- “If you’re thinking super hard about your voice, you might be inauthentic. Realness is the bedrock.” @ChristinKardos
- “Clarify what your core values are. Define what you are and what you are not. Be consistently yourself.” @WeintraubL
- “1st step is introspective thought. Identify your strengths and voice, then go forth and communicate. Listen to feedback.” @EliteYouTubePro
See all the great answers to question 3 here!
How can you tell when a personal brand is truly authentic on social media?
From Carlos:
- A great philosopher by the name of Jay Z once said: “Men lie, women lie, numbers don’t.”
- Google someone’s name, search on LinkedIn, track their digital footprint. That is how you know if someone is real.
- You can’t fake success. It will eventually catch up to you if you try & “fake it until you make it”.
- I personally look for what I call “documented success” when determining if someone is legit or not.
- Don’t be fooled by vanity metrics, go beyond numbers. It’s not easy but that’s why research and references matter.
- If I tweet at you, email, or send an InMail and you don’t reply that tells me about your character.
From the community:
- “Automation ruins authenticity – automated DMs, 100 posts a day (you did not read all those articles), no original commentary.” @JessChild15
- “If someone balances “broadcast” with “engagement” evenly, I’m all in. Blatant automation is a bad sign.” @dswebsme
- “I have SO much respect for people who show flaws and change their mind about things over time. Mistakes are ok.” @alexandermania
See all the great answers to question 4 here!
What’s a big challenge for maintaining a personal brand and how do you work through it?
From Carlos:
- You have to be consistent. Engage. Listen to others. Offer lots of value. It takes time and effort.
- Knowing your audience is important. Think of yourself as always being “on stage” speaking to 1,000’s.
- I leave my political, religious, and personal views out of sight and offline.
- Ask my wife
@MrsPaolaGil, I value my social network (and each person in it) like if they are a BFF or in person contact. - Don’t turn down meetings. Always be willing to go outside of your comfort zone to meet others and expand your network.
- It’s all about who knows YOU, not the other way around.
- BTW, I don’t have a website or a blog yet I’ve built my personal brand since 2008 using
@LinkedIn@Twitter@YouTube etc.
From the community:
- “Well, interests change as you advance in life & career. Your brand just need to evolve with you to keep it up.” @sabcruzb
- “The hardest challenge is comparing your brand to others.” @sola_eclipses
- “I think maintaining the thought leadership portion of a personal brand is tough. It takes dedication.” @hailleymari
See all the great answers to question 5 here!
Who’s personal brand do you admire, and why?
From Carlos:
- I’ve always been a
@GaryVee fan. Why? He’s real, always consistent, engages with his audience and adds value (for free) - Close friends:
@AudreyBellis@TayoRockson@Keenan@AhnaHendrix@RobertoBlake@SabaSedighi@QTheBrand.
From the community:
- “I admire
@iSocialFanz SO MUCH! He is the EXACT same person IRL as he is online + that person rocks!” @KohleenL - “I admire Tim Ferriss (
@tferriss), he’s an experimenter & expert but doesn’t stray from being human and funny.” @johnsies - “I admire
@MariSmith‘s personal brand because she’s consistent, positive, helpful, strong, elegant, and poised.” @WeintraubL - “S/o to
@CBarrows +@rachelloumiller for exemplifying personal brands that are more subtle but intensely smart and valuable.” @ChristinKardos
See all the great answers to question 6 here!
How would you describe YOUR personal brand? ?
From Carlos:
- I’m a Chief Connection Officer ?
- Like a walking LinkedIn, I’m always looking for ways to connect people in my network with each other and opportunity.
- Having spent nearly a decade now working in both corporate marketing and on my own, I share my knowledge with my network.
- Also, I’m transparent. If you follow me across social you’ll notice that I’m not one dimensional. I’m human & let people in.
From the community:
- “I am strong, entertaining, helpful, and un-apologetically honest while while still being kind.” @MaureenOnPoint
- “I’m hoping that it’s radiating sunshine and positivity, and that my hope to empower and encourage others comes through!” @stephe_lee
- “I am a guy with many passions trying to turn them into stories on my
#podcast for others. I also try to be funny.” @WhatJeffTweets - “I’m a fitness fanatic, inspirational hopeful, motivator of healthy lifestyle AND a social media profession. Boom.” @lafitara
- “A geeky storyteller, teeming with excitement & energy. I’m Batman. Nuff said. ;)” @mehulgohil
See all the great answers to question 7 here!
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Thank you so much to Carlos and to everyone who participated in this great chat!
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