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What We Learned Analyzing 595 Buffer Blogposts: A Complete Content Audit and Spreadsheet Template
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve...
How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is...
5 Unique Ways to Measure and Evaluate a Social Media Campaign
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and...
71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when...
The Everything Guide to Twitter Cards: How to Choose, Set Up, Measure Them And More
Here’s a riddle: When is a tweet more than a tweet? We’re all pretty familiar with Twitter’s 140 characters—and of course,...
How to Choose the Right Social Network for Your Business
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d...
Twitter Chats 101: A Step-by-Step Guide To Hosting or Joining a Twitter Chat
A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity [https://buffer.com/...
30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way...
The Simple Blueprint for Social Media Monitoring: 10 Unique Insights to Look For
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no...
20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience
Can one ever have enough Twitter tips [https://buffer.com/library/category/twitter-marketing/]? I know I can never get enough of them. Twitter is a...
The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More
Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next...
The 8 Most Useful Buffer Features for a Powerful Social Media Presence
I manage the family budget with speed and efficiency. My spreadsheets are slick, my workflow is fast, and I’ve learned enough tricks along the...
Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics
Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough...
The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level
The line between a beginner Twitter user and a seasoned pro is a fine one indeed. The distinction changes daily—sometimes hourly—for me. One...