The Beginner's Guide to Creating Evergreen Content
In this article, learn how you can start creating evergreen content as part of your content strategy....
Content Marketing
A collection of 18 posts
How to Add a Link to an Instagram Story
Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker. Here's a quick step-by-step guide on everything you need to know about adding Instagram's new link sticker to your stories....
![27 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2021]](/cdn-cgi/image/w=7000,fit=contain,q=90,f=auto/library/content/images/size/w600/library/wp-content/uploads/2014/08/55.jpg)
27 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2021]
SummaryCheck out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate...
The Complete, Actionable Guide to Marketing Personas + Free Templates
SummaryA blueprint for making marketing personas that drive real results for your business, brand, and marketing efforts You will learnThe four-step process to creating useful...
12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
Infographics are such a fun and effective visual way to display information. We at Buffer have certainly used them quite a few times to share...
23+ Sites to Find Free Images You Would Actually Use for Your Marketing
Must-bookmark sites and tools to help you find free, high-quality images for your marketing content...
We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds...
11 Simple Design Tips to Enhance Your Social Media Images
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...
How to Write a Content Marketing Strategy Step-by-Step
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...
The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media
Quick: which social network is bringing in the most traffic to your website right now? It’s OK if you don’t know off the...
Beginner’s Guide to Quora: The Most Helpful Uses for Marketers
The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with...
How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer
In my experience, one of the best ways to write great content is to make time to write great content. I’m grateful that the...
How to Use Medium: The Complete Guide to Medium for Marketers
Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience...
39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers
When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and...
What We Learned Analyzing 595 Buffer Blogposts: A Complete Content Audit and Spreadsheet Template
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve...
