Content Marketing - Buffer Library

The Complete, Actionable Guide to Marketing Personas + Free Templates

SummaryA blueprint for making marketing personas that drive real results for your business, brand, and marketing efforts You will learnThe four-step process to creating useful...

24+ Sites to Find Free Images You Would Actually Use for Your Marketing

Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for...

We Didn’t Know How to Promote a Podcast. So Here’s All We Learned

Before we launched our Buffer podcast, so much of our time and energy (99.9% of it, I’d wager!) was spent getting the sounds...

25 Simple and Free SEO Tools to Instantly Improve Your Marketing [Updated for 2019]

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at...

How to Write a Content Marketing Strategy Step-by-Step [w/ Strategy Template!]

The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...

The Complete Guide to UTM Codes: How to Track Every Link and All the Traffic From Social Media

Quick: which social network is bringing in the most traffic to your website right now? It’s OK if you don’t know off the...

Beginner’s Guide to Quora: The Most Helpful Uses for Marketers

The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to connect with...

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

In my experience, one of the best ways to write great content is to make time to write great content. I’m grateful that the...

How to Use Medium: The Complete Guide to Medium for Marketers

Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience...

39 Blogging Tools to Help You Work Faster, Write Better, and Land More Readers

When you’re finding amazing content to share on social media—the kind of thing that grabs attention and gets people to click, share, and...

What We Learned Analyzing 595 Buffer Blogposts: A Complete Content Audit and Spreadsheet Template

The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve...

30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way...

Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

Hey there, podcast fans! We recently launched a new podcast of our very own, Buffer Podcast – The Science of Social Media!We’d love for...

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next...