How To Start Your Own Social Media Marketing Agency
This guide will take you through all the necessary steps to starting a successful agency – from building a solid foundation and packaging your services to winning clients....
Social Media Marketing
A collection of 116 posts
Beyond Publishing: How to Make The Most of All Buffer’s Features
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics....
The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products that include emojis in...
How to Make a GIF: The Ultimate Guide for Marketers
GIFs are awesome. And they’re everywhere. We use them at Buffer in our tweets, our emails, our Slack channel. Anywhere there’s a message,...
20 Top Social Media Sites to Consider for Your Brand in 2022
SummaryFind out the most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your brand...
Why You Need a Social Media Calendar
In this article, we share our thoughts and speak to some experts about the benefits of social media calendars....
The 9 Most Interesting Creators on TikTok and What They’re Doing Right
In this article, we cover some of the most interesting TikTok creators — and what makes their content so appealing....
The Ideal Facebook Cover Photo Size And How To Make Yours Stand Out (Including 11 Ideas and Examples)
Your Facebook cover photo is one of the first things people will see when they visit your Facebook Page. In this article, we’ll guide you through how to create a cover photo and how to select the perfect image....
5 Budget-Friendly Marketing Strategies to Grow Your Small Business
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more....
Background Music for Video: Licenses + The Best Music Sites
Your background music has a huge impact on how consumers respond, influencing everything from spending behavior to brand perception. That's why we put together a music licensing guide and came up with a list of the best places to find background music for video....
How to Add a Link to an Instagram Story
Instagram recently replaced the 'swipe-up´ link option from stories with a clickable link sticker. Here's a quick step-by-step guide on everything you need to know about adding Instagram's new link sticker to your stories....
The No-Fluff Small Business Marketing Guide for Entrepreneurs with Big Dreams
There are so many marketing guides out there, written by gurus and big companies that share their secrets to success. They tell you exactly what...
How to use Pinterest Marketing to Gain Exposure for Your Small Business
Pinterest is a one-stop-shop for inspiration and discovering new products and ideas. Even when Pinterest users don’t make a purchase while browsing the platform,...
How to Get Started with Small Business Video Marketing
As a small business owner, you have a lot to deal with. The last thing you probably want to do is add video marketing to...
How to Post on Instagram: A 2022 Step-By-Step Guide for Small Businesses
If your small business isn't on Instagram yet, then you're missing out. Seventy percent of shoppers look to Instagram to discover new products and even...
