The Complete, Actionable Guide to Marketing Personas + Free Templates
SummaryA blueprint for making marketing personas that drive real results for your business, brand, and marketing efforts You will learnThe four-step process to creating useful...
Social Media Marketing
A collection of 93 posts
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
SummaryWe’ll walk through 9 very different but effective social media goals, and for each goal we'll share relevant metrics to track and how to...
How to Perform a Best-in-Class Competitor Analysis (w/ Template)
SummaryGet a full competitive analysis framework that's been real-world tested, and learn the tips and tricks for capturing competitor data and conducting research You will...
12 Tools to Create an Infographic in 30 Minutes (Design Skills or Not)
SummaryDiscover the most valuable tools for building infographics for scratch and get a click-by-click demo of building an infographic in 30 minutes or less You...
21 Top Social Media Sites to Consider for Your Brand
SummaryFind out the 21 most popular social media sites today. Some will be familiar, others may not. Discover some that might be great for your...
Best Time to Post on Facebook: A Complete Guide
SummaryFinding the best time to post to Facebook can massively help your business stand out and reach more of your audience. You will learnHow to...
How to Create a Social Media Marketing Strategy for 2019 and Beyond
The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for...
24+ Sites to Find Free Images You Would Actually Use for Your Marketing
Here at Buffer, we think a lot about visual content. We’ve shared our own study on the importance of images in Twitter posts for...
What a Real-Life Social Media Style Guide Looks Like (and How to Make Your Own)
What do all of your favorite social media accounts have in common? Most likely they are consistent, and you can immediately recognize their style when...
The Ideal Image Sizes for Your Social Media Posts: Guidelines for All 7 Major Social Networks
SummaryFind out the best image sizes for all the major social networks so that your social media content is pixel perfect. You will learnThe ideal...
The 25 Top Social Media Management Tools for Businesses of All Sizes
How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be...
It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.
If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several...
How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)
When was the last time you watched a video on social media? Videos are becoming increasingly popular on social media, especially on mobile. Over the...
10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App
How often do you read and share an article on your phone? Or how often do you snap, edit, and share a photo with your...
26 Best Social Media Apps to Help You Create Epic Social Media Content
What does it take to create incredible social media content? Knowing you have to create new content for multiple social media channels every day can...
