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40 Free High-Quality, Beautiful Social Media Icon Sets For Your Website
Social media links make it easy for people visiting your website to find your business on social media — an important first step toward growing your...
Social Media Marketing
A collection of 121 posts
The Beginner’s Guide to URL Shorteners: How to Shorten and Track Links for Social Media
URL shorteners are some of the most understated tools in internet marketing. Not only do they clean up long links to ensure an unruly URL...
How to Schedule Twitter Threads
There are a number of tools out there that allow you to draft, preview, and schedule your threads directly to Twitter in advance. Buffer makes scheduling threads really quick and easy, and it's free. You can follow these steps to get started....
22 Tools and Resources to Create Images for Social Media
In this piece, we’ll share a few tools and resources we use to create images for Buffer, as well as some new and interesting tools to try. The best part? You don’t need extensive training to use any of these tools....
The Beginner's Guide to Creating a Social Media Marketing Plan From Scratch
If you’re starting from square one, creating a social media marketing strategy could feel equally thrilling and daunting. In this article, we provide you with all the tools you need to kickstart an effective strategy....
35 Free Social Media and Marketing Courses to Elevate Your Skills in 2023
You don’t need to spend a fortune to get a world-class education in digital marketing best practices. We compiled a list of the best (free) marketing courses on email, social media, SEO, paid search, analytics, and graphic design in 2023....
How to Make The Most of TikTok’s Features
There are many TikTok features that you may have heard terms for thrown around, but never known how to use. Here’s how to use the different TikTok features you may or may not be aware of....
Is It Okay To Cross-Post Content On Different Platforms?
If you're wondering whether cross-posting is a good strategy for your business, the answer is yes. This guide will provide helpful cross-posting tips and real examples from other small businesses....
Everything You Need to Know About Social Media Branding
Having a solid brand will make your social media strategy more efficient and effective. Here’s a comprehensive guide to creating a social media brand and implementing it across different platforms....
How to Use Instagram Close Friends
Want to get more intimate with your followers? Add Instagram Close Friends to your social media strategy - here's how....
Organic Marketing and Why It’s Important
In this article, we dive into why organic marketing is one of the best ways to sustainably market to customers....
How To Start Your Own Social Media Marketing Agency
This guide will take you through all the necessary steps to starting a successful agency – from building a solid foundation and packaging your services to winning clients....
Beyond Publishing: How to Make The Most of All Buffer’s Features
Did you know there are a ton of other ways to use Buffer that go beyond publishing? Learn about creating a Start Page, increasing customer engagement, and social analytics....
The Power of Emojis in Marketing and How to Use Them Efficiently With These Little-Known Keyboard Shortcuts
Emojis in marketing are effective. In a survey of global emoji users, 42% said they’re more likely to purchase products [https://blog.adobe.com/...
How to Make a GIF: The Ultimate Guide for Marketers
GIFs are awesome. And they’re everywhere. We use them at Buffer in our tweets, our emails, our Slack channel. Anywhere there’s a message,...
