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10 Golden Rules for Social Media Managers and Marketers
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could...
Facebook Instant Articles: What They Are, How They Work and 5 Things You Need to Know
Facebook has opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’...
The Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the...
How to Build Social Media Into Your Sales Funnel
How great would it be if customers showed up in your store or on your website with a sandwich board on their shoulders, advertising their...
11 Facebook Tips, Tricks and Facts You Probably Don’t Already Know
Over 1.5 billion people regularly use Facebook. And as the social network has grown, the rate at which Facebook shares news, and releases new...
The Ultimate Guide to Facebook Carousel Ads
Facebook carousel ads are extremely engaging and fun way to promote your business. According to data collected by Kinetic Social, these ads can also drive...
How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)
“Could you pop into a quick morning standup, Ash?” “I’ll be there in a minute,” I’d reply. “I’m just finishing up a...
Twitter Video: The Marketing Advantage No One Is Using… Yet!
We’ve talked about how important of a tool video is becoming [https://buffer.com/resources/buffer-for-video/] for marketers. Every day people watch hundreds of...
The Ultimate Guide To Creating The Perfect Social Media Calendar
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
43 Best Websites To Learn Something New About Marketing
Whether you want to learn more about A/B testing, conversion rate optimization, content marketing or paid ads, there’s a wealth of marketing knowledge...
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite...
The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)
This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for...
How to Write a Content Marketing Strategy Step-by-Step
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...
The Smart Marketer’s Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business
You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on...
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of...