Bluesky
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Former VP of Marketing @ Buffer
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts, seeking that sweet spot of targeted,...
The very first Buffer blog post—Want to Tweet While You Sleep?—was published in January 2011. Three-and-a-half years and 595 posts later, we’ve...
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), and free marketing tools (29!). Facebook is...
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and...
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when...
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d...
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way...
Can one ever have enough Twitter tips [https://buffer.com/library/category/twitter-marketing/]? I know I can never get enough of them. Twitter is a...
Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next...
I manage the family budget with speed and efficiency. My spreadsheets are slick, my workflow is fast, and I’ve learned enough tricks along the...
Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough...
The line between a beginner Twitter user and a seasoned pro is a fine one indeed. The distinction changes daily—sometimes hourly—for me. One...
Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice....
UPDATE: See a newer, updated version of this post with a brand-new infographic [https://buffer.com/library/optimal-length-social-media/]. Every so often when I’m tweeting...
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