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YouTube5 Unique Ways to Measure and Evaluate a Social Media Campaign
We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review...
Kevan Lee
Former VP of Marketing @ Buffer
23 of the Best Social Media Articles and Marketing Resources Every Marketer Should Read
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and...
71 Ways to Write a Social Media Update: Specific Tips to Engage Your Followers
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when...
How to Choose the Right Social Network for Your Business
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d...
30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way...
20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience
Can one ever have enough Twitter tips? I know I can never get enough of them. Twitter is a constantly evolving, constantly challenging place to...
The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More
Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next...
The 8 Most Useful Buffer Features for a Powerful Social Media Presence
I manage the family budget with speed and efficiency. My spreadsheets are slick, my workflow is fast, and I’ve learned enough tricks along the...
Which Stats Matter: The Definitive Guide to Tracking Social Media Metrics
Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough...
The Twitter Strategy Guide: 14 Twitter Tips to Take Your Tweeting to the Next Level
The line between a beginner Twitter user and a seasoned pro is a fine one indeed. The distinction changes daily—sometimes hourly—for me. One...
How to Find Your Social Media Marketing Voice: The Best Examples, Questions and Guides
Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice....
The Ideal Length of Everything Online, Backed by Research
UPDATE: See a newer, updated version of this post with a brand-new infographic. Every so often when I’m tweeting or emailing, I’ll think:...
The 15-Minute Social Media Audit Everyone Can Do
The word “audit” deserves more love than it gets. When I hear the word, my mind goes straight to tax season and the manila envelope...