Buffer | Social Media Customer Service Software for Growing Brands

Provide amazing customer service on social media

Respond to social conversations, resolve customer support requests, and create an outstanding experience.

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Your shared team inbox
for social customer care

Reply to all your social conversations and support requests across Instagram, Facebook, and Twitter — from one collaborative team inbox.


Collaborate seamlessly with your team

Get the right conversations to the right people, so you can solve customer issues, crush your queue, and provide an amazing customer experience — faster.

Assign conversations

Assign social conversations to the right person on your team

Collision detection

Avoid duplicate responses by seeing who else is viewing a conversation

Internal notes

Leave notes for team members who might pick the conversation up later

Join 75,000+ growing businesses that use Buffer to build their brands

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  • No credit card required
  • 14-day free trial
  • Cancel anytime


Customer support at the speed of social

Everything in Reply is built with speed in mind. Streamline your team's workflow, so everyone can be more productive.

Automation rules

Automate common tasks like tagging, assigning, and more

Saved replies

Use text snippets to help answer common questions

Tags & custom folders

Organize and keep track of your conversations

Keyboard shortcuts

For. Everything. It's like super powers for your fingers.

"Buffer helps us cut through the noise, making our Tweets and DMs feel like natural conversations."

Joan Stewart,
Customer Support Lead

Learn more about our full
stack of brand building tools

We’ve built a full stack of social media tools to help modern brands grow their awareness, engagement, and sales.

Automation Rules

Automatically triage incoming conversations

Automate common tasks like tagging, moving, assigning, or setting the status of incoming conversations.


Add a tag to quickly organize conversations by topic

Set status

Close conversations that don’t need a response


Assign conversations to a specific team member


Move conversations to a particular folder


Measure & report on performance

Measure the quality of your customer service on social media, and get in-depth insights into team productivity.

Overview report

See volume, response times & tag usage across channels

Engagement report

Conversations that were closed with a response

Team report

Measure team member volume and productivity

Export to CSV

Easily download your reports in CSV format

Join these amazing brands who use Reply to deliver an amazing experience on social media

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  • No credit card required
  • 14-day free trial
  • Cancel anytime

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