Optimal Timing Tool is shutting down
Hi there -
I’m Super, a product manager at Buffer. I have the privilege of working on a lot of the Buffer social media tools you use every day, including our schedule optimization product, the Optimal Timing Tool. I want to let you know that we’ve decided to sunset the Optimal Timing Tool and remove it from the Buffer dashboard as of May 11.
Currently, our team is hard at work on delivering improvements to Buffer’s analytics; building new collaboration tools; and a better way to customize your messaging by network. Due to these other priorities in our product, we hadn’t made significant improvements to the Optimal Timing Tool in over a year. Because of this, we were unable to give the Optimal Timing Tool the attention it deserved and to make it a reliable option for you.
I’m so sorry for any trouble this might cause with your workflow and I’d love to share some alternatives you might find helpful (specifically for Twitter):
We’re here to do everything we can to help ease the transition for you — be it advice on your optimal schedule, resources about ideal timing or something else. Please reply to this email with any thoughts or questions and we’ll do our best to help!
Super & the Buffer team