Open: Buffer’s Transparency Dashboard

Since 2013, we’ve been open with Buffer’s finances and our team’s salaries, among many other metrics. We share openly because we believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward. This is a dashboard for anyone to see how we’re building Buffer.

Company Metrics

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MAU

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ARR

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ARPU

Salary Calculator

I'm a and I live in a high cost of living city (e.g. New York, London)

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Transparent Salaries

Joel

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Caro

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Maria

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Åsa

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Jenna

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Jenny

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Kyle

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Nick

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Mike E

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Hailley

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Sophie

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Adnan

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Andy

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Boris

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Eric

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Hamish

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Joe

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José

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Mike S

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Phil

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Steven

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Eduardo

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Maya

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Dinos

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Dianne

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Dace

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Mick

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Carlos

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Peter

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Arek

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Mw

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Daisy

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Diego

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Amanda

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Sofia

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Ismail

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Julian

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Adam

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Daniel S

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Danny

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Tami

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Mitra

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Esther

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Brandon

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Kate

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4-Day Work Week

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%

of team are happier with a 4DWW

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of team take fewer days off ill

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of our team get all work done in the 4DWW

Open Blog

Read blog posts where we document what we learn as we build Buffer differently.

Open

Hospitality in Software: Buffer’s Approach to Customer Support

How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers? This is a question that is always on my mind.  Delivering exceptional customer support has always been at the core of Buffer’s mission. Over the years, we've taken pride in our unwavering commitment to customer satisfaction and our dedicated support team's ability to go the extra mile.  What we have found is that as your volume and team size scale, it can be trickier to

Read more
Open

Why I’ve Stayed at Buffer for 8 Years, an Open Reflection

When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government. So why have I stayed? My short answer is usually the same — it’s the people and the product. I truly enjoy wor

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Open

Introducing our Open Salary System: Reflecting on a Decade of Transparent Salaries at Buffer

Buffer has been in business for 13 years now, and we’ve had transparent salaries for 10 of those. This means that for over a decade, all Buffer salaries have been publicly viewable, and we’ve shared our approach to salaries and the formula we based them upon openly. We’ve maintained transparent salaries through significant market (and world) changes and through ups and downs in our performance as a business. I’m proud of the fact that we never took away that transparency, internally or external

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Open

Our First Fixathon: How We Squashed 44 Bugs in One Week

Buffer, as a company, closes the last week of the year every year, and historically, as an engineering team, we’d do a code freeze for the week before we’re closed so nothing broke heading into the holidays. (Pretty smart of us.)  This year, we did something different, and it still worked out. We used the last week of the year as a “fixathon” for our whole engineering team.  Fixathon = a week where our 29-person engineering team spent a whole week focused on fixing bugs.  By the end of the we

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A timeline of transparency at Buffer

Here's an overview of the transparency timeline at Buffer, as you saw above, much of the company is transparent. Here's more of the story of when that happened and how it came about.

2010

The first version of Buffer, the product, was launched November 30th, 2010. The launch appeared on Hacker News as a part of the November Startup Sprint.

2011

In early 2011, our co-founder CEO, Joel Gascoigne, started publicly sharing several milestones around Buffer users. The first example was reaching 500 signups.

null

At the end of 2011, we raised $450,000 and shared the names of the 19 investors and how we met them.

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2013

In February 2013, Joel emailed the team to share the first iteration of our salary formula along with sharing the whole team's salaries transparently internally.

null

In March 2013, our equity formula was made transparent internally as well.

null

In May, we published the exact fundraising deck used in the 2012 seed round

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null

In September, we shared our first investor's update publicly.

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null

In October Buffer was hacked, and we shared our live blog with updates on the situation publicly.

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null

In December, we were ready to share salaries externally, and we published the spreadsheet with our salaries.

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2014

Our equity formula, which was made internally transparent in 2013, was made externally transparent in April of 2014.

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null

In the same month, we added a public revenue dashboard with real-time revenue numbers.

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null

In October, we raised a transparent Series A round where we shared our valuation term sheet.

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null

In December, we shared a pricing breakdown of exactly where your money goes if you were paying $10 for Buffer.

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2015

We shared our first diversity dashboard in June, along with our full diversity stats.

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null

In November, we made an update to iterate on our salary formula.

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null

We released the first version of our salary calculator, which anyone could use to see what they would get paid if they worked at Buffer.

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null

In December, we acquired Respondly and shared as much of the process transparently as we were able to.

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2016

In April, we launched a public Trello board with our product roadmap that is still operational and up to date.

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null

In June, we had a cash-flow crisis resulting in several financial changes at Buffer, including a round of lay offs.

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2017

In February, our COO and CTO decided to leave Buffer. We shared more about this change and the vision for the future of Buffer.

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null

In April, we shared Buffer's first Equal Pay report, a report that detailed what men and women earned at Buffer.

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null

In December, we had our first profit share of $300,000 and charitable donation of $50,000.

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2018

In August, we decided to spend $3.3 Million buying out our VC investors as it was clear that Buffer had become less of a fit for VC funding.

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null

In the same month, we shared our company budget and operating expenses transparently.

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2019

In June, after two years of successful profit sharing, we shared our formula for profit sharing and charitable contributions.

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2020

In April, we shared every team communication we had around COVID-19.

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2021

We moved our transparent salaries from a spreadsheet to a table more prominently displayed on our website and added in a clear depiction of our salary formula and compensation philosophy.

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