Open: Buffer’s Transparency Dashboard
Since 2013, we’ve been open with Buffer’s finances and our team’s salaries, among many other metrics. We share openly because we believe in the power of transparency to build trust, hold us accountable to a high standard, and push our industry forward. This is a dashboard for anyone to see how we’re building Buffer.
I'm a and I live in a high cost of living city (e.g. New York, London)
4-Day Work Week
01234567890123456789%of team are happier with a 4DWW
62%of team take fewer days off ill
84%of our team get all work done in the 4DWW
Read blog posts where we document what we learn as we build Buffer differently.
Buffer is Remote but not Async-First, Here's Why
With so many years of being remote, we’ve experimented with communication a lot. One conversation that often comes up for remote companies is asynchronous (async) communication. Async just means that a discussion happens when it is convenient for participants. For example, if I record a Loom video for a teammate in another time zone, they can watch it when they’re online — this is async communication at its best. Some remote companies are async first. A few are even fully async with no live caRead more
How to Send Better Email: 7 Ways To Level Up Your Email Skills Today
Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them. What’s in this post: * The best tools for email * What to say instead of “Let me know if you have any questions” aRead more
22 Side Projects From the Buffer Team
At Buffer, we’ve long had teammates who have side projects in addition to working at Buffer. It’s pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never been our way at Buffer. In fact, working at Buffer means you get a free Buffer account, making it eRead more
My First 30 Days at Buffer: What It’s Like To Join the Company in 2023
How I was onboarded to the fully distributed, remote team, along with a couple of things that have really surprised me about life at Buffer.Read more
A timeline of transparency at Buffer
Here's an overview of the transparency timeline at Buffer, as you saw above, much of the company is transparent. Here's more of the story of when that happened and how it came about.
The first version of Buffer, the product, was launched November 30th, 2010. The launch appeared on Hacker News as a part of the November Startup Sprint.
In early 2011, our co-founder CEO, Joel Gascoigne, started publicly sharing several milestones around Buffer users. The first example was reaching 500 signups.
At the end of 2011, we raised $450,000 and shared the names of the 19 investors and how we met them.Read more
In February 2013, Joel emailed the team to share the first iteration of our salary formula along with sharing the whole team's salaries transparently internally.
In March 2013, our equity formula was made transparent internally as well.
In May, we published the exact fundraising deck used in the 2012 seed roundRead more
In September, we shared our first investor's update publicly.Read more
In October Buffer was hacked, and we shared our live blog with updates on the situation publicly.Read more
In December, we were ready to share salaries externally, and we published the spreadsheet with our salaries.Read more
Our equity formula, which was made internally transparent in 2013, was made externally transparent in April of 2014.Read more
In the same month, we added a public revenue dashboard with real-time revenue numbers.Read more
In October, we raised a transparent Series A round where we shared our valuation term sheet.Read more
In December, we shared a pricing breakdown of exactly where your money goes if you were paying $10 for Buffer.Read more
We shared our first diversity dashboard in June, along with our full diversity stats.Read more
In November, we made an update to iterate on our salary formula.Read more
We released the first version of our salary calculator, which anyone could use to see what they would get paid if they worked at Buffer.Read more
In December, we acquired Respondly and shared as much of the process transparently as we were able to.Read more
In April, we launched a public Trello board with our product roadmap that is still operational and up to date.Read more
In June, we had a cash-flow crisis resulting in several financial changes at Buffer, including a round of lay offs.Read more
In February, our COO and CTO decided to leave Buffer. We shared more about this change and the vision for the future of Buffer.Read more
In April, we shared Buffer's first Equal Pay report, a report that detailed what men and women earned at Buffer.Read more
In December, we had our first profit share of $300,000 and charitable donation of $50,000.Read more
In August, we decided to spend $3.3 Million buying out our VC investors as it was clear that Buffer had become less of a fit for VC funding.Read more
In the same month, we shared our company budget and operating expenses transparently.Read more
In June, after two years of successful profit sharing, we shared our formula for profit sharing and charitable contributions.Read more
In April, we shared every team communication we had around COVID-19.Read more
We moved our transparent salaries from a spreadsheet to a table more prominently displayed on our website and added in a clear depiction of our salary formula and compensation philosophy.Read more