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A collection of 136 posts
You compete with millions of other blogs on creating and sharing craveable content. You manage multiple social media accounts, seeking that sweet spot of targeted,...
Imagine you were compiling a course curriculum for a class on online marketing. What would be your go-to resources? In digging through my bookmarks and...
I’ve got several go-to moves when I’m playing basketball. The crossover. The fadeaway. The tear drop. I’ve got several go-to moves when...
When I started at Buffer, I was given permission to make mistakes, to ask forgiveness rather than permission, to always test everything. So I’d...
A headline can serve either as an apple pie on the windowsill of your content or as its bouncer. It’s all in the way...
One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no...
Do you know what you’re posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next...
I manage the family budget with speed and efficiency. My spreadsheets are slick, my workflow is fast, and I’ve learned enough tricks along the...
Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice....
UPDATE: See a newer, updated version of this post with a brand-new infographic [https://buffer.com/library/optimal-length-social-media/]. Every so often when I’m tweeting...
The word “audit” deserves more love than it gets. When I hear the word, my mind goes straight to tax season and the manila envelope...
Social media is a crowded place. You need every competitive advantage possible to stand out. Luckily, giving your social media posts a little something extra...
Talking about yourself is hard. Doing it in 160 characters or less is even harder. That’s probably why so many of us end up...
Update – we launched Pablo a new tool to create beautiful images for your social media posts in under 30 seconds You can use Pablo right...
When Joel started Buffer, its aim was to help you schedule Twitter updates for smarter sharing. It’s come a long way since then, and...
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