Buffer’s 101 Guide to

Instagram for Business

Use Instagram to grow your business and brand by getting strategic, leveraging the right tools, and sticking to a consistent strategy.

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Step 1

Define your Instagram marketing strategy

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Step 2

Simplify your Instagram marketing workflows with trusted tools

Using a social media management platform helps you batch your work, get more strategic, and save time. We built Buffer to make life easier.

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Queue up your Instagram posts & stories from one place

Schedule posts and stories, create & approve drafts, and view your content on an elegant calendar with our publishing solutions.

Graphic image of Buffer’s Instagram publishing solutions

Seamlessly integrate Instagram into your campaigns

Share your creative across channels (Facebook, Instagram, Pinterest, and more!) with one click. We make it easy to schedule multi-channel campaigns while customizing copy.

Graphic image of Buffer’s features that help you schedule social media campaigns

Drive more sales through Instagram

Connect your “link in bio” to multiple URLs viewed on a beautiful shoppable page so you can move customers from Instagram to checkout, faster.

Graphic image of Buffer’s shoppable grid feature.

Step 3

Track your Instagram performance, iterate, and evolve

Sort for your top-performing content, learn what day, time, and frequency is best for your audience, and quickly create reports with our analytics solutions.