Social Strategies To Try Today: A Bufferchat Recap
Director of People @ Buffer
Our own Kevan Lee stopped by #bufferchat to share his most actionable social tips that you can apply to your social strategy today.
Catch our weekly Twitter chat, #bufferchat, every week on Wednesdays, 9 am PT/Noon ET/4 pm GMT, for valuable industry insights and networking with nearly 400 other smart marketers and community managers.
Where do you look to find new strategies to test and try on social media? How do you improve?
From Kevan:
- “Love looking through Twitter/Facebook to see what folks are doing.”
- “Really enjoyed sharing some favorite strategies here: https://buffer.com/email-courses/actionable-social-media-strategies …“
From the community:
- “Participating in
#socialmedia Twitter chats & following others that are recognized experts is great for tips to improve.” @mbti_estj - “I look to the companies I admire to see how they engaged me. It’s a matter of identifying the simplicity in large campaigns.” @julesalachig
- “We work together as a team to draw insights from different areas, read books, and read blogs!” @freshform
See all the great answers to question 1 here!
What is the best new tip or strategy you’ve tried on Twitter?
From Kevan:
- “Pinned tweets (esp. pinned Twitter Cards) are a really amazing ones.”
- “Have really enjoyed seeing unicode emoticons, too: ʕ•ᴥ•ʔ Those seem to really stand out in the timeline!”
From the community:
- “Including gifs, images or emojis as part of our tweets has increased impressions.” @Sales_prodigy
- “I really felt my enjoyment of Twitter skyrocket after jumping into Twitter chats ? Plus I met some amazing people!” @rossparmly
- “I make it a goal to reach out to 5-10 followers a day and engage with them on their content.” @thekylemurray
See all the great answers to question 2 here!
What is the best new tip or strategy you’ve tried on Facebook?
From Kevan:
- “Have seen some amazing results with questions on FB – Which, Would, Who, in particular”
- “I’m a big fan of posting at non-peak times (nights/wknds), I know others love posting when traffic is high (weekdays)!”
From the community:
- “An image on EVERY post and making sure the content is of the highest quality.” @Storecoach
- “Increase your FB reach by making an introductory video. Introduce your company & employees—make it human. It’ll be noticed!” @margotcodes
- “We have been experimenting with paying to boost some of our posts. We have seen the traffic of the entire go up.” @davidjchie
See all the great answers to question 3 here!
What strategy/tip/workflow you do every day that saves you time?
From Kevan:
- “Small one: I write my blog posts with only one tab open. :)”
- “I stockpile high-performing tweets in a separate Buffer queue (here’s how: http://us7.campaign-archive2.com/?u=8109206415f7c9e3b2ddc83ad&id=86a2700361&e=[UNIQID …“
- “Have really enjoyed a Pocket > Buffer curation flow, wired together with IFTTT”
From the community:
- “Write when you first wake up to jolt the brain. Don’t check email until after you’ve written a blog post. Use
@IFTTT recipes” @QuietlyApp - “Content calendars! Once you have content scheduled out, you can listen and interact more. ” @uzumedia
- “I use trello to keep my tasks prioritized. I also have set days for set projects. Mon 4 writing blogs, tues 4 guest posts” @EliteYouTubePro
See all the great answers to question 4 here!
What do you wish you could do faster/better online?
From Kevan:
- “So inspired by the speed and thoroughness of how people respond to tweets/messages. Would love to improve there!”
- “Outreach & post promotion is something I’d love to explore more. Would love any advice or input!”
From the community:
- “Would love to experiment with more buyable content, such as
@instagram ecommerce integrations and@pinterest buyable pins” @weintraubL - “Quickly analyze my hashtags! There’s so many services out there, but I can’t find my favorite yet!” @NatashaWest_
- “Know what my audience really needs. I want to produce content that resonates with them. Not add to the noise” @lifeofaworkgirl
See all the great answers to question 5 here!
What is a strategy you’ve yet to try that you think would be amazing?
From Kevan:
- “Really excited to create my own GIFs. ? There’re some awesome tools out there!”
- “Also excited to experiment with post frequency. e.g., do I get more followers if I post more often?”
From the community:
- “Video. I’ve got all the tools I need to create videos, my issue is finding the time to dedicate to the medium” @amandasabroad
- “
@Blab and@Periscope are things I want to explore more! Live streaming seems to be the next evolutionary step for social.” @Josewats - “Instagram campaign: Crowd-sourcing our members conference photos to be live on the website to showcase our awesomeness” @hidama
See all the great answers to question 6 here!
What tools do you use every single day to help with your social media marketing?
From Kevan:
- “Lots of great favorites: Buffer, Pocket, Nuzzel, Feedly“
- “Canva for pretty images, BuzzSumo for cool data”
- “My daily tools are Buffer and Pocket – so great for finding stuff to share and scheduling those shares for the best times!”
From the community:
- Zapier
- Buffer
- Hootsuite
- Slack
- Feedly
- Mention
- Trello
- Wrike
- Basecamp
- Canva
- Latergramme
- Asana
- Coschedule
- WordPress
- Sprout Social
- AnyDo
- Simply Measured
- True Social
- Crowdfire
- Nuzzel
- Klout
- IFTTT
See all the great answers to question 7 here!
Thank you so much for everyone who joined in on this great chat!
Catch #bufferchat each Wednesday at 9 am Pacific/noon Eastern and join our Google+ community for the latest news. We also have launched a brand-new Slack community to continue these awesome conversations all week long! Join 500+ people there!
Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!
Image sources: UnSplash
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