Social Media Trends and Tools Every Marketer Needs to Know

A1: Bigger players acquire smaller tool providers @socialbakers bought @postacumen, @sprinklr bought @branderati #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A1: Facebook app providers adding other platforms and not focussing on Facebook only, Facebook only is too risky #Bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A1: Platforms will continue to scale back access to their platforms @nimble suffered recently because of @linkedin changes #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A1: More multimedia (img, audio and video) support is becoming more mainstream in SoMe tools. #bufferchat — Ray Sidney-Smith (@rsidneysmith) September 3, 2014

A1 is simpel – the rise of the all-in-one tools (listening, content curation and sharing and content marketing” #BufferChat

— Mic V Adam (@micadam) September 3, 2014

A1: Audience insights = knowing more about what your audience likes is big one for 2014 #bufferchat — Atomic Reach (@Atomic_Reach) September 3, 2014

A1. Tools are starting to understand the importance of listening and collaboration between tools, which is refreshing! #bufferchat

— Brian Fanzo (@iSocialFanz) September 3, 2014

#bufferchat A1: One big trend for 2014 was @canva! I use it almost everyday. Great tool for clients as well. — Caitlin Bacher (@littlefarmmedia) September 3, 2014

 

A2: The Clear winner this year has been @canva with close to 1 million users and less than a year old and it’s only beginning #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A2: Conversion and Split testing tools becoming increasingly important for SM traffic @leadpages @optimizely @optinmonster #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A2: Facebook revamped insights, Twitter is giving away their organic analytics free. #bufferchat

— Erik Fisher (@ErikJFisher) September 3, 2014

A2: IFTTT is pickup up steam with digital marketers because of it’s ever-expanding list of channels and capabilities #bufferchat — Scott Sundblom (@scottas) September 3, 2014

A2: Totally love Hyperlapse, can’t wait to see how everyone uses it! I’m also impressed by how powerful @SocialBro is. #bufferchat

— Rachel May. (@RachelMayQuin) September 3, 2014

@buffer A2: Medium’s picking up steam for longform + distribution. Tesla and others using it for announcements #bufferchat — Death To Stock (@deathtostock) September 3, 2014

 

A3: Tools in the area of Social Media and Content Optimization – @naytev @atomic_reach Lots of potential in this area #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

@buffer I’ve had tons of fun with Hyperlapse recently. Worked out how to embed it on Twitter too, lots of possibilities. #Bufferchat — Andy Vale (@AndyVale) September 3, 2014

A3: Twitter cards, FB open graph, and paid ads in new channels, such as Instagram & Pinterest. #bufferchat

— Jarem Atkinson (@jarematkinson) September 3, 2014

@buffer A3: Interested for @klout‘s developments. Also, @YikYakApp just came on the scene. Could see some “anonymous” marketing #bufferchat — Flying Point Digital (@FlyingPTDigital) September 3, 2014

 

A3: @buffer @instagram @schedugram @canva & whatever is built into iPhone 6 Will all make an impact in marketing in 2015 #bufferchat @buffer

— Joselin Mane (@JoselinMane) September 3, 2014

  We need the tool guys to get together with the platforms and agree a common framework for integration. It will happen! #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A4: I see an standarized integration framework being developed that will help standardize integration across platforms #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A4: Integration is important but it’s too expensive for tool providers to do all the integration required, too many changes. #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A4) I see both happening, if an app won’t fill the void then someone else will. #bufferchat

— Billy Schlotter (@wschlotter) September 3, 2014

A4: “Gap Apps” really started the whole buzz, and then the major apps upgraded seeing the issue. All in one makes it easier. #bufferchat — IDMLOCO (@idmloco) September 3, 2014

A5: Facebook testing out a buy button in the newsfeed, makes perfect sense for low ticket price items #socialselling #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A5: Facebook will squeeze app developers more and restrict functionality they can offer e.g. like gate recenlty removed #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A5: Facebook will implement a weekly recurring fee for advertising your content. You have to pay to play so time to give in #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

@buffer A5 More targeting, more competition, more video (or finally video) #bufferchat — Forewards (@ForewardsApp) September 3, 2014

A6: Twitter cards to be expanded, don’t be suprised to see a sales twitter card where you can buy on http://t.co/ClD8Hhk9dY #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

Who agrees with me that there will be Twitter sales card where you can buy products within Twitter Stream soon? #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A6: The use of Twitter ads for personal brand building, not only marketing by businesses. #bufferchat

— Emmelie De La Cruz (@EmmelieDeLaCruz) September 3, 2014

A7: Freemium is sustainable for companies with a smart conversion process but a lot of companies fail at this #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

If a tool makes you more efficient and saves you time $10, $50, $100 per month is all cheap compared to value. #bufferchat

— Ian Cleary (@IanCleary) September 3, 2014

A7: As more free tools go out of business people will be prepared to pay for the tools #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A7: Freemium represents 93% of the revenue in mobile games last quarter. It won. And its growing the market. #bufferchat

— Pascal Clarysse (@PascalClarysse) September 3, 2014

A8: A growth area. Big opportunities for Facebook, Twitter and others especially for micro payments #bufferchat — Ian Cleary (@IanCleary) September 3, 2014

A8: Im very excited about social sales. I think being able to buy at point of discovery will be driven by impulsive shoppers. #BufferChat

— Sol (@SolfromBrooklyn) September 3, 2014

A8: Social sales is regular sales with a shiny new wrapper. If you can’t sell normally, social won’t change that. #bufferchat — Art Gelwicks (@ArtGelwicks) September 3, 2014