Curation Ideas and Community Strategy From About.com: A Bufferchat Recap
Director of People @ Buffer
VP of Social and Community at About.com, Matthew Knell, joined us for #bufferchat to discuss content and community strategy.
Check out the full Storify recap here.
Why is strategy so important for community?
From Matthew:
“In general, strategy is a roadmap: should always follow in form “objectives -> tactics -> goals -> results” ““It’s also important to make sure you are in sync w/your product team, vendors, providers and more. They all own key pieces.”“It’s important to set the course of your community to allow people to express themselves in ways they feel comfortable.”“The worst thing about a community is when engagement feels forced. Not all content / tools are created equal.”Other great insights:
- “
- “
- “
- “
What role does content curation play in building community?
From Matthew:
- “
- “
- “
Other great insights:
- “
- “
- “
What tools do you use daily for curation?
From Matthew:
- “Personally, I use Twitter, Feedly and Buffer to curate stuff. I love how Feedly + Buffer work together.”
- “
- “
- “
- “
- “
Other great tools mentioned:
- Feedly
- Buffer
- StumbleUpon
- Hootsuite
- Mention
- Medium
- BuzzSumo
- Digg
- Nuzzle
- Swayy
- Newsle
- Google Alerts
- TalkWalker
- Evernote
- IFTTT
- Klout
- TweetDeck
- Growth Hackers
- Smart Brief
- Paper.li
- Mashable
- Quora
- Nuvi
What is the biggest lesson you learned in community building?
From Matthew:
“Community is a hard process. To do it well, you need to be in it for the long haul. You need to iterate on the fly.”“Repeatedly ask yourself: – “Why are we doing this?” – “Who are we doing this for?” – “How we can we make it better?” “- “
- “
- “
Other great tips:
- “
- “
- “
How often do you re-evaluate your strategy?
From Matthew:
- “
- “
- “
- “
Other great tips:
- “
- “
Any final advice for social media managers in curating content?
From Matthew:
“#1 – Friend test: Share content of social post you’re writing with a friend. If they don’t get the context, rewrite.”- “
- “#3 –
- “
- “#5 (last one) – remember you’re talking to people. You can’t teach heart. But you can always listen more.”
Other great advice:
- “
- “
- “
Thank you to Matthew for sharing such great expertise with #Bufferchat!
Catch #Bufferchat each week at 9 am Pacific/noon Eastern/4 pm GMT with different guests and topics. Join the Google+ community to keep up on the latest news.
Try Buffer for free
140,000+ small businesses like yours use Buffer to build their brand on social media every month
Get started nowRelated Articles
We’ve decided to retire #bufferchat after four years and had a celebration with our community, Read on to discover all of the memories and fun shared during the chat! This week’s stats: Bufferchat (9 am PT): 118 participants; reach of 1,655,682 Q1: What’s been your favorite #bufferchat topic? From the community: A1: There’s been so many great #bufferchat that resonated with me. Standouts include: ✅Email Marketing with @p
This week on #bufferchat our community shared all the best tips and tricks to avoid social media burnout. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free t
This week on #bufferchat our community discussed the ins and outs of marketing on Pinterest. Read on to discover all of the awesome insights shared during the chat! Catch our weekly Twitter chat , #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join