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How to Build an All-Star Social Media Team in 5 Steps
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often,...
How to Break Down Your Social Media Goals Into Tactics and Plans
Crafting an effective social media strategy [https://buffer.com/library/social-media-strategy/] to help you achieve your goals can be a real challenge. Like we mentioned...
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky...
How User Generated Content (UGC) Grew Our Instagram Account by 400% in One Year
Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those...
How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language...
8 Powerful Features to Help You Use Buffer to the Fullest
Social media offers a huge opportunity for you to reach and connect with people in creative ways. Via great content. Hilarious cat GIFs. Amazing brand...
Everyone Can Now Create Twitter Moments: Here’s All You Need to Know
The ability to create Twitter Moments is being rolled out to all users. Twitter Moments enable users to stitch together multiple tweets into slideshow-like stories....
How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online
How great is the Internet! One of the most impactful, viral, influential services you can perform online is to read stuff and tell people what...
11 Simple Design Tips to Enhance Your Social Media Images
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent...
Event Marketing 101: How to Keep Attendees Engaged Before, During and After Your Event
Taking an event from idea to sell-out is no easy feat. And half the battle of organizing an event is marketing it. When it comes...
The Complete, Always-Updated Guide to Facebook Advertising
Social media has been found to be the most effective digital advertising channel [https://buffer.com/library/social-media-advertising-twitter-facebook-linkedin/] for getting more impressions, clicks, and conversions....
Take Back Your Time With These 10 Ready-Made Spreadsheet Templates (And Our Top Tips and Time-Savers)
One of our cultural values at Buffer, is to live smarter, not harder. We like to think this extends into our workflows as well. This...
The Big List of Twitter Tools: 93 Free Twitter Tools and Apps to Fit Any Need
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen power-ups. That’s how it feels sometimes...
Buffer for Instagram is Here: 8 Ways to Get Your Best Instagram Marketing Results with Buffer
Instagram has fast become one of the largest, most lucrative social networks: 400 million people use the app every day, more than 15 million businesses...
Why Every Marketer Needs to Be a (Part-Time) Designer: 52 Design Terms and Tips to Level-Up
When I first started out in marketing, I didn’t quite predict that I’d be a part-time designer, too. Now, in 201, visual content...