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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)
“Could you pop into a quick morning standup, Ash?” “I’ll be there in a minute,” I’d reply. “I’m just finishing up a...
Twitter Video: The Marketing Advantage No One Is Using… Yet!
We’ve talked about how important of a tool video is becoming for marketers. Every day people watch hundreds of millions of hours on YouTube,...
The Ultimate Guide To Creating The Perfect Social Media Calendar
Social media is hard! And building an audience even harder! (We even wrote about it [https://buffer.com/resources/building-an-audience/]!) Hard does not mean impossible...
Be the Shakespeare of Facebook: The Enormous Guide to Writing Spectacular Social Media Updates
Very few writers really know what they are doing until they’ve done it. – Anne Lamott This quote from Anne Lamott resonates with me quite...
The #1 Mistake We All Make on Twitter (It’s Probably Not What You’re Expecting)
This is how most companies tackle Twitter: start an account, follow a bunch of people, send a few Tweets about their business and hope for...
How to Write a Content Marketing Strategy Step-by-Step
The good news: your boss or client is totally on board with your running content marketing. (SCORE!) The challenge: she wants to see a content...
The Smart Marketer’s Guide to Choosing a Social Media Niche: A Step-by-Step Guide to Finding, Analyzing, and Testing The Best Platform For Your Business
You’ve read all the articles and social media blogs, and you’ve heard that you should be on Twitter, you need to be on...
These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right
How can you create content with the most efficiency and ease? Are you challenging yourself to come up with new ideas and new ways of...
Complete Guide to YouTube Optimization: Everything You Need To Improve Your Channel
Ready to get started on YouTube? Or wish your YouTube Channel were performing better? I’m here to help! YouTube is effectively the second largest...
How to Make Sales on Instagram in 3 Easy Steps (Full-Strategy Infographic!)
Social media is constantly evolving. As soon as you feel like you’ve got Facebook and Twitter figured out, suddenly there’s Vine and Snapchat...
Twitter Tips for Beginners: Everything I Wish I Knew About Twitter When I Started
This post originally published on March 17, 2014. We’ve updated it here with the latest information, images, and resources. 💡Schedule your tweets and save...
How to Choose the Right Stock Photo for Your Next Project
You’ve likely got a great way to search the web for the best free stock photos. And once you know where to look, how...
Social Media for Non-Profits: High-Impact Tips and the Best Free Tools
Whenever we have the chance to chat with folks about social media stats and marketing strategies, we are amazed at the many unique ways you...
The 5 Most Meaningful Google Analytics Reports for Social Media Marketers
We have Google Analytics installed on all the Buffer blogs (Social, Open, Overflow, and certainly also Happiness in the future). I imagine you might have...
15 New Social Media Templates to Save You Even More Time With Your Marketing
Imagine having a quick and fast way to get up to speed with social media or to get your work done in less time (and...