Check out the Storify recap here for the full conversation and even more amazing insights from the #Bufferchat community.
What are some marketing practices that are always good to follow?
- “It sounds trite but the more things change the more they stay the same … strong brands, great stories matter.”
- “Marketing best practices? If you can’t tell by the fact that #branding is a part of almost everything I name…”
- “I worry tho that #branding and #storytelling are abused by biz & have become things we just nod along w/instead of doing.”
- “#Branding is HUGE especially today and few people are connecting their dots online and off”
- “Actually REPURPOSING is a great best practice/tip/trick. Re-imagine EVERYTHING. Get more than one thing out of all content.”
- “Other best practices? Not forgetting about offline touchpoints. We get so focused on the online that we forget instore, etc”
What are some good ways to go beyond the expected?
- “Not sure where this falls in but so many times you can win big by asking customers, community what you could do more of.”
- “Go beyond the expected by being UNEXPECTED. I <3 strategy but you can overthink. What would be a random thing we could do?“
- “How to exceed? Quit moping that you “aren’t in a cool industry.” “
- “You can do awesome things whether you are a small non-profit or a garage door spring manufacturer (I’ve done work for both)”
- “Part of the amazing time we’re working in is that you don’t have to be a car co or cool tech co to do amazing things.”
Good examples of creative marketing:
- “Maybe the label “creative marketing” is changing. Used to mean ad creative but I think it’s more relevant & personal today.”
- “@benandjerrys did an awesome personal and relevant (creative!) campaign around #CaptureEuphoria“
- “Take the Oreo Super Bowl Blackout thing? Creative marketing but more a function of CULTURE.”
- “Unexpected? I spoke at @amaiowa last week and they sent me CHOCOLATE COVERED BACON! It lasted about 3 mins here.”
Where do you go for inspiration?
- “Inspiration for marketing? OUTSIDE OF MARKETING.”
- “I wrote about being in the “Idea Business” a little while back http://www.branddrivendigital.com/the-idea-business/ …“
- “Focus on how you can drop that idea into your industry. Why can’t a small manufacturer create social graphics like Oreo?”
- “Kidding aside being a well rounded person is underrated. I’m a better podcaster b/c of the non-mktg shows I listen to.”
- “For inspiration I also unplug. Go on a walk. WITHOUT YOUR PHONE. (Oh my!) It will be there when you’re back w/ideas.”
- “I also love longhand note taking and sketching. I carry a ratty red notebook in my back pocket. Always.”
Business Book Recommendations from Nick:
- Tao of Twitter by Mark W Schaefer
- Primal Branding by Patrick Hanlon
- Youtility by Jay Baer
- On Writing by Stephen King
Thank you to Nick for sharing such great expertise with #Bufferchat!
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